Some traditions survive because they’re preserved. Others survive because someone refuses to let them fade.
For years, the intricate art of appliqué in Tharad, Gujarat, was slowly fading away. Families who had practised it for generations could no longer depend on it for a sustainable livelihood.
But it was one determined artisan’s journey that changed everything.
What began as a search for buyers grew into one of the region’s largest women-led appliqué collectives. It became a movement that creates livelihoods for hundreds of women, preserves tradition, and opens doors that were once out of reach.
As the collective grew, so did its aspirations, and with them came the need for stronger market access, product diversification, and systems to support sustainable growth. With the support of Flipkart Foundation and AIACA, the collective unlocked a new phase of growth.
In partnership with Flipkart Foundation
Music Credits:
Music 01:
Auto Clear Code: “On This Day” licensed via Music Vine: OIT1UEXXHFNE6ASP
Title of Musical Work: On This Day
Artist: Simon Folwar
License ID S823665-12865
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Title of Musical Work: Respite
Artist: Simon Folwar
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Title of Music: Philippines
Artist: Ben Winwood
Customer Number – wy1B0T
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Title of Music: 136 Hertz EARTH TONE
Artist: Mystic Flute
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