A limited-time collection of Pokémon apparel and accessories is set to debut at Target as a commemoration of the franchise’s 30th anniversary.
Among the 100+ items are pullover jackets and sweatshirts, a Gengar t-shirt, a red-and-white Caboodles case, a multi-colored wireless keyboard with various Pokémon symbols, wireless headphones, and a Poké Ball bag charm. The press release says that the Pokémon x Target collection “reimagines fan‑favorite Pokémon like Bulbasaur, Jigglypuff and Gengar through a modern lens while celebrating Pokémon as a cultural phenomenon that has resonated across generations.”
Part of the collection will be released on May 2 (with availability on Target’s website to follow the next day), while the rest will drop on June 6.
Target also says that it’ll have a social-first campaign for the collection featuring “creators Sydeon, SuperDuperDani, PhillyBeatzU, Noah Dankocsik and Lori Haynes, and Stephosaurawr and Aspen… alongside longtime Pokémon fan Joe Jonas, who stars in the campaign.”
The lookbook is over here.
Source: Press release
