KAYALI has officially introduced Boujee Kitty Caramel Milk | 22 Eau de Parfum, giving fragrance lovers in Dubai and the wider Middle East another gourmand perfume to add to their collection.
The fragrance launched through KAYALI.com and the Sephora Middle East App, following weeks of teasers that hinted at one of the brand’s sweetest creations yet. Available in both 50ml and 10ml bottles, the perfume focuses on rich dessert-inspired notes that have become increasingly popular among fragrance enthusiasts.
From its first teaser to its official release, Boujee Kitty Caramel Milk | 22 generated strong interest online, particularly among fans of caramel, vanilla and creamy fragrances.
KAYALI Reveals Its Sweetest Gourmand Fragrance Yet
KAYALI first introduced the fragrance through a teaser campaign asking one simple question: “So you want to smell like a triple dose of caramel?”
The campaign revealed the complete fragrance composition, giving customers an early look at what they could expect from the latest Eau de Parfum.
The official key notes are:
- Caramel Milk
- White Chocolate
- Salted Caramel
- Vanilla Caviar
- Soft Musk
- Caramel Santal
The combination centres on creamy gourmand accords while adding warm musky and woody elements to create a fragrance intended for everyday wear.
Gourmand perfumes remain one of the most popular fragrance categories globally, with sweet edible-inspired notes continuing to attract perfume collectors and casual buyers alike.
An April Fool’s Joke That Became Reality
One of the most interesting stories behind Boujee Kitty Caramel Milk | 22 is how the fragrance first began.
According to KAYALI, the concept originally started as an April Fool’s Day idea. The reaction from customers proved so positive that the brand decided to transform the concept into an official perfume.
Ahead of launch, KAYALI announced that Boujee Kitty Caramel Milk | 22 is available through the Sephora Middle East App.
Customers can purchase the fragrance in two sizes:
- 50ml Eau de Parfum
- 10ml Eau de Parfum
The travel-sized bottle offers a convenient option for customers who prefer a smaller format while introducing new buyers to the fragrance.
Cinema Theme Introduced the Official Launch
KAYALI celebrated the release with a campaign inspired by classic movie premieres.
Announcing the official launch, the brand joked that Boujee Kitty Caramel Milk | 22 was “officially in theaters… I mean, out now!” before directing customers to KAYALI.com.
The campaign also featured a series of movie-poster visuals highlighting several campaign stars, including:
- Noemi Carlin
- Amy K
- Broderick Hunter
- Ginevra Giaccherini
- Ketra
- Jahanara Rahman
- Sam Fahs
The promotional material continued the playful theme introduced throughout the fragrance rollout while placing the perfume at the centre of the campaign.
Social Media Helped Fuel Anticipation
Interest in Boujee Kitty Caramel Milk | 22 continued to grow throughout July as KAYALI shared teaser posts ahead of the official launch.
One post revealed the fragrance notes while another announced that the perfume, originally introduced as an April Fool’s concept, would officially become available through the Sephora Middle East App.
The final launch announcement continued the campaign’s cinema theme, inviting customers to discover what the brand described as the “sweetest premiere of the year” on KAYALI.com.
The campaign also highlighted campaign stars Noemi Carlin, Amy K, Broderick Hunter, Ginevra Giaccherini, Ketra, Jahanara Rahman and Sam Fahs through a collection of movie-style promotional posters.
Available Through KAYALI and Sephora Middle East
Customers can now purchase Boujee Kitty Caramel Milk | 22 directly from KAYALI.com as well as the Sephora Middle East App.
The fragrance launched in:
- 50ml Eau de Parfum
- 10ml Eau de Parfum
The dual-size release gives shoppers the option of choosing either a full-sized bottle or a smaller version suitable for travel or daily carry.
Why Gourmand Fragrances Continue to Dominate Beauty Trends
Sweet fragrances continue to attract attention throughout the beauty industry, with caramel, vanilla, chocolate and creamy milk accords becoming increasingly popular in recent years.
Boujee Kitty Caramel Milk | 22 follows this direction with a fragrance profile centred on rich gourmand notes while introducing softer elements such as musk and caramel santal to complete the composition.
The launch also expands KAYALI’s growing fragrance portfolio, giving customers another distinctive scent inspired by dessert-style ingredients.
What Customers Need to Know
Boujee Kitty Caramel Milk | 22 Eau de Parfum officially launched on July 27, 2026.
The fragrance is available through:
- KAYALI.com
- Sephora Middle East App
Available sizes:
- 50ml Eau de Parfum
- 10ml Eau de Parfum
Key fragrance notes:
- Caramel Milk
- White Chocolate
- Salted Caramel
- Vanilla Caviar
- Soft Musk
- Caramel Santal
New fragrance launches continue to generate strong interest throughout the Middle East, where perfume remains an important part of everyday lifestyle and personal style.
KAYALI has established a loyal following in the region, and every new release attracts attention from collectors as well as customers looking for their next signature fragrance.
Boujee Kitty Caramel Milk | 22 adds another option for shoppers who prefer gourmand perfumes centred on creamy, caramel-inspired notes. With availability through both KAYALI and Sephora Middle East, the fragrance is now easily accessible to customers throughout the UAE and neighbouring markets.
Boujee Kitty Caramel Milk | 22 marks another addition to KAYALI’s growing fragrance collection, introducing a caramel-focused gourmand perfume inspired by an idea that first appeared as an April Fool’s joke. With its official release now underway through KAYALI and Sephora Middle East, customers can experience the fragrance in either full-size or travel-size bottles while exploring one of the brand’s sweetest scent profiles to date.
