The company will provide broadcast production and technical services for 45 matches during the 2026 season, supporting coverage across Foxtel and Kayo Sports with outside broadcast units, remote production technology and specialist technical crews.
The announcement comes as the 2026 AFLW season gets underway, with Gravity Media’s proprietary CelBo remote production platform again playing a central role in the broadcasts.
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The cloud based system allows broadcasts to be directed from Gravity Media’s Melbourne Production Centre while still delivering live commentary, graphics and multi camera replays from venues around the country.
Behind the scenes as Gravity Media’s production team delivers live AFLW coverage of Carlton v Fremantle for Foxtel and Kayo Sports (image – supplied)
Designed to streamline production workflows, the technology enables JAM TV to produce comprehensive live coverage while reducing the need for larger onsite production teams.
The agreement extends a partnership that dates back to the AFLW’s inaugural season in 2017.
JAM TV, chaired by Eddie McGuire, has long been one of Australia’s leading independent sports producers, delivering coverage across the AFL, NBL and a range of major live events. The company also recently partnered with Gravity Media under a long term agreement to produce A-Leagues broadcasts.
The renewed deal will see the pair continue producing both the men’s and women’s competitions when the 2026-27 season begins in October.
JAM TV CEO Cos Cardone said the long standing partnership had grown alongside the competition and remained an important part of the broadcaster’s commitment to AFLW coverage.
“JAM TV has been producing AFLW since the very first match of the inaugural season in 2017.”
“Gravity Media have been with us the entire journey and we are delighted to be continuing that partnership with our ongoing production commitment with Foxtel and Kayo Sports.”
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Marcus Doherty, Account Executive, Media Services and Facilities at Gravity Media Australia, said remote production technologies had helped make broadcasts more flexible while maintaining quality.
“Working together, we’ve evolved the broadcast operation by embracing remote technologies and finding new ways to work with greater flexibility.”
Gravity Media will support live coverage of 45 AFLW matches across Foxtel and Kayo Sports throughout the 2026 season.
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