From custom perfume to fused-on bracelets, these retailers are redefining what it means to shop IRL.
M. Flynn’s South End boutique. / Photo by Brad Bahner, Kerrie Burke
M. Flynn, South End
The perk: Custom fused bracelets
At M. Flynn’s South End shop, buying a bracelet is a little more hands-on than usual—in the best possible way. In just a few minutes, a delicate chain is custom-fit and fused directly onto the wrist, no clasp required. It’s the kind of experience that’s especially fun with a friend (matching bracelets encouraged!) and results in an easy, everyday piece you don’t have to think twice about.
M. Flynn Jewelry, 40 Waltham St, Boston
Boston Ski + Tennis, Newton
The Perk: A ski and snowboard simulator
Missing the slopes already? Head to Boston Ski + Tennis, where the recently launched in-store simulator allows snowboarders and skiers to train and fine-tune their technique without ever leaving the shop. The coaching staff provides guidance to powder hounds of all levels throughout the experience, proving that even in this digital age, nothing beats the expertise of a real person.
Boston Ski + Tennis, 153 Needham St, Newton
Some of Olfactory NYC’s custom fragrances. / Courtesy photo
Olfactory NYC, Back Bay
The Perk: Custom perfume making
At Olfactory NYC, creating a signature scent is part science experiment, part indulgence. Inside the Newbury Street shop, you’ll sample, tweak, and fine-tune notes with help from scent specialists until the fragrance feels unmistakably yours, and head home with a bespoke fragrance.
A Golden Goose artist adds custom sparkle to a pair of kicks. / Courtesy photo
Golden Goose, Back Bay
The Perk: In-store sneaker customization
Golden Goose’s Co-Creation experience turns sneaker shopping into something far more personal. At the Copley Place boutique, customers can work with an in-house artisan to customize a new pair—adding sketches, crystals, studs, or even personal messages. The result is a one-of-a-kind take on a cult-favorite style.
Earrings by Three Stories Jewelry, which will be on hand for a piercing event at Gretta Luxe this spring. / Courtesy photo
Gretta Luxe, Wellesley
The Perk: In-store events with coveted brands
Here, it’s less about popping in and out, and more about showing up for whatever’s happening next. The designer boutique regularly hosts interactive events that let shoppers hang with reps of their favorite brands. Mark your calendar for May, when Three Stories Jewelry will headline a piercing event.
