Dyson pop-up in Dubai is live right now at Feels café in Marsa Al Arab, and it is completely free.
Dyson and Ounass have set up a limited-time activation where professional stylists use the latest Dyson tools to give complimentary hairstyling sessions to anyone who walks in. No booking fee, no purchase required. You show up, a trained stylist takes care of your hair, and you leave with a fresh look and a free scrunchie. The whole thing runs until this Sunday, May 24, which means the window to catch it is genuinely short.
What You Get at the Dyson Pop-Up in Dubai
The offer is straightforward. Professional stylists are on-site at Feels with Dyson’s latest tools, ready to style your hair however you want it. Sessions are fully complimentary and open to all visitors, with zero pressure to buy anything. It is a solid way to try the tools properly, in a real setting, with someone who actually knows how to use them.
Every visitor also takes home a free scrunchie, which is a welcome extra on top of the styling session.
For anyone already planning to pick up a Dyson product, the pop-up adds another layer. Customers who make a purchase on-site receive an exclusive gift set that includes a beach bag and a bag tag. It is a clean package that makes the purchase feel more like an occasion than a standard buy.
Why Dyson and Ounass Make Sense Together
Dyson has built a strong following in the UAE for its engineering-led approach to hair care. The brand’s tools are a regular feature in both professional salons and everyday routines, known for styling with less heat exposure. That reputation carries well in a market like Dubai, where hair care is taken seriously.
Ounass is the region’s leading luxury fashion and lifestyle platform. It operates with a tight, curated product edit and a loyal base of shoppers who prioritise quality over convenience. Its two-hour delivery service has made it a household name, and its Dyson selection has consistently performed well on the platform.
A physical activation like this gives both brands something they cannot get from an online listing: direct, tactile access to their audience. People can try the tools, talk to someone knowledgeable, and make a purchase decision with actual context behind it.
About Feels Café at Marsa Al Arab
Feels is a health-forward café and juice bar located at Marsa Al Arab Marina in Umm Suqeim 3. It sits right on the waterfront, next to other popular spots including Salt and Heaf, and has established itself as one of the more popular lifestyle destinations in that part of Dubai. The crowd it draws, people who care about what they put in and on their bodies, is a natural fit for a Dyson hairstyling event.
Event Details
What: Free professional hairstyling sessions using Dyson tools, complimentary scrunchie for all visitors, exclusive gift sets (beach bag and bag tag) for customers who purchase Dyson products on-site
When: Monday, May 18 to Sunday, May 24, 2026
Where: Feels Café, Marsa Al Arab Marina, Umm Suqeim 3, Dubai
Head There Before Sunday
Today is Wednesday, May 20. Four days remain. If you have been curious about Dyson tools but have not had the chance to try them properly, this is a genuinely low-barrier way to do it. And if you have been planning to buy anyway, the on-site gift set makes the timing worth it. Either way, a free hairstyling session at a waterfront café is not something to sit on.
Cover Image: @ounassbeauty/Instagram
