Twenty years after its launch in India, Bigg Boss continues to draw audiences, with its latest season achieving a new viewership milestone. Bigg Boss Hindi Season 20 has crossed 100 crore hours of watch time on JioHotstar in under 60 days, making it the fastest season in the franchise’s history to reach the mark.
Bigg Boss hindi season 20 crosses 100 crore watch-time hours on JioHotstar in under 60 days; Salman Khan REACTS
The season, which premiered in September, had earlier recorded the biggest opening day ever for a reality show on JioHotstar. The latest milestone further reflects the show’s continued reach and audience engagement, two decades after it first introduced the reality television format to Indian viewers.
The show’s engagement figures also indicate that audiences are participating beyond watching episodes. More than 350 crore votes have been cast this season, marking a 71% increase compared to the previous season. The number of fans participating in voting has also grown by 48%. Additionally, viewers have created over three times as many memes as last season, while participation in Jeeto, the show’s interactive play-along game, has more than doubled.
The show’s reach extends beyond India as well. Bigg Boss Hindi Season 20 has consistently featured among JioHotstar’s top five titles in the UK, Canada and Singapore since its premiere. In the UAE, the show currently ranks No. 1 on STARZPLAY and has remained among the platform’s top 10 titles since its streaming debut.
Speaking about the milestone, host Salman Khan said, “Bigg Boss ka asli game sirf ghar ke andar nahi, ghar ke bahar bhi chalta hai, jahaan audience har moment se judi rehti hai. Reaching 100 crore watch-time hours on JioHotstar is a testament to the incredible love and connection our viewers share with the show. Every season brings something new, but what remains constant is the excitement and enthusiasm of our audience. This milestone belongs to each one of you. Thank you for being such an important part of the Bigg Boss journey!”
Alok Jain, Head – Hindi & English Entertainment Business (Streaming, TV & Studios), JioStar, also spoke about the achievement and the show’s growing digital audience. He said, “100 crore hours is a moment of real pride for all of us. That’s more than an hour of Bigg Boss for every person in the Hindi-speaking market, on digital alone, before you even count television. We are excited to have crossed 100 crore hours on JioHotstar with nearly half the season still to go. It’s heartening to see viewers embrace a season we have shaped around what they love most about the show. Bigg Boss has always been made for every Indian, and today it is watched from the biggest metros to the smallest villages. This season, we gave our audience even more ways to be part of it: they don’t just watch the house, they help run it, voting, polling and debating as the drama unfolds. Our heartfelt thanks go to every viewer who has made the show their own,”
Deepak Dhar, Founder and Group CEO, Banijay Asia and Endemol Shine India, added, “Reaching 100 crore watch-time hours is a moment we’re deeply grateful for. Every one of those hours is a testament to the love and appreciation of a viewer who chose to spend their time inside the Bigg Boss house, and we don’t take that for granted. For over two decades, this show has grown because the audience has made it their own. The way our audience engages with the show is a testament to how Bigg Boss has defined unscripted content in India, and that is what makes us want to make it bigger, better and bolder with every season. To our viewers, thank you for your love and loyalty. To Salman Khan, our partners at JioStar, and the entire Endemol Shine India team, thank you for the passion and hard work that goes into making the show every day. We’re proud of this milestone, and we promise to keep working to give you more reasons to tune in.”
In India, the show’s viewership spans major cities including Delhi, Mumbai, Pune, Bengaluru, Kolkata, Ahmedabad and Hyderabad, along with Lucknow, Surat, Jaipur and Nagpur. The latest season has also attracted younger audiences, with Gen Z accounting for 45% of its total watch time. Meanwhile, connected TV viewership has continued to grow, indicating increased family viewing on larger screens.
The season has also secured partnerships with 24 sponsors across multiple categories, including FMCG, e-commerce, beauty and cosmetics, pharmaceuticals, healthcare, real estate, consumer electronics, kitchen and home appliances, and on-demand home services.
Currently available in six languages, Bigg Boss remains JioHotstar’s biggest entertainment franchise and a key part of JioStar’s Always On Unscripted offering. Bigg Boss Hindi Season 20 streams 24×7 on JioHotstar. The format is owned by Banijay Entertainment and produced by Endemol Shine India.
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