The Indian Craft Behind Fendi’s ₹9.5 Lakh Bag

The Indian Craft Behind Fendi’s ₹9.5 Lakh Bag

#thebetterindia

Fendi’s ₹9.5 lakh bag features mirror work—but where is the Gujarati craft clearly acknowledged? :eyes:

Fendi calls it the Multicolour Re-Edition Baguette, and its product description does mention mirror work.

But there’s another detail worth looking at: the craft is not explicitly labelled as Gujarati mirror work or identified by its Indian craft heritage.

With 475 mirrors, 39,500 beads and intricate embroidery, the bag took the talented women of Chanakya 138 hours to hand-embroider.

And this raises a bigger conversation about Indian craftsmanship and global luxury fashion.

When traditional craft travels onto the global luxury stage, how should its origins be acknowledged?

If a bag carries a ₹9.5 lakh price tag, shouldn’t the story also clearly name the craft heritage behind it?

What do you think? Comment below.

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