David Jones has dumped long-serving boss Scott Fyfe to appoint its first female chief executive in the department store’s 188-year history.
The private equity-owned company on Monday confirmed it had promoted chief commercial officer Erica Berchtold to the top job. She was the former chief of online fashion retailer The Iconic and Mosaic Brands, the collapsed owner of brands Millers, Noni B, Katies and Rivers.
Ms Berchtold said her aim was to further improve customer experience by curating the brand so that its strategy aligned with its core values and the needs of customers.
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Mr Fyfe said the board and he agreed to conclude his tenure as part of a planned leadership transition.
“Over the past five-and-a-half years it has been an honour to lead the business through some of the most challenging times starting in COVID, through change of ownership and significant transformation across the business, delivering growth,” he said.
“I am proud of the culture and values that we have established and all of our achievements.”
