Dubai never really slows down, but some weeks feel especially packed with energy. This one is all about fresh experiences, stylish openings and events that make stepping out into the city feel exciting again. From a luxurious new beach club on the shoreline to immersive art exhibitions and rooftop fitness sessions with skyline views, there’s a little something for every mood.
Whether you’re planning a laid-back weekend, looking for a new dinner-and-party spot or hoping to finally tick a major Dubai event off your list, the city is serving up experiences that feel vibrant, social and unmistakably Dubai.
Here are five brilliant things to do in Dubai this week.
Spend the day at Dubai’s newest luxury beach club
Dubai’s beach club scene has become one of the city’s biggest lifestyle attractions, and the latest addition is already turning heads. Serpenti Beach Club at Bvlgari Resort Dubai has officially opened its doors, bringing a glamorous new escape to Jumeirah Bay.
The beachfront venue takes inspiration from Bvlgari’s iconic Serpenti collection, blending Italian elegance with Dubai’s love for elevated leisure. Think plush branded loungers, private cabanas, shaded terraces and uninterrupted views across the Arabian Gulf. It’s the kind of place designed for long afternoons where the soundtrack is chilled, the service is polished and every corner feels camera-ready.
Unlike some beach destinations that lean heavily into loud entertainment, this new opening feels intentionally refined. Guests can ease into the day with poolside lounging, spend hours by the water or enjoy a slower lunch overlooking the coastline. The weekday minimum spend is fully redeemable, making it appealing for those planning a full beach day with food and drinks included.
As temperatures continue climbing in May, indoor venues may dominate social calendars, but Dubai residents still love squeezing in luxurious seaside mornings before summer reaches full intensity. This opening arrives at exactly the right moment.
Located inside one of the city’s most exclusive resorts, Serpenti Beach Club is quickly becoming one of the most talked-about lifestyle launches of the season.
Explore Art Dubai’s highly anticipated 2026 edition
Dubai’s cultural calendar reaches a major highlight this week with the return of Art Dubai, one of the region’s most influential art fairs. Running from May 15 to May 17 at Madinat Jumeirah, the event once again brings together artists, galleries, collectors and creative communities from around the world.
What makes this year’s edition particularly exciting is its strong focus on regional storytelling and contemporary voices shaping the Middle East, Africa and South Asia. Visitors can expect immersive installations, live performances, thought-provoking talks and experimental exhibitions spread across the venue.
Even for those who don’t normally follow the art world, Art Dubai remains one of the city’s most accessible cultural experiences. The atmosphere feels less intimidating than traditional galleries and more like walking through a living conversation between artists, designers, musicians and innovators. There’s always something unexpected around the corner, whether it’s digital art projections, interactive sculptures or large-scale installations designed for social sharing.
Educational workshops and public programmes also make the event feel inclusive rather than exclusive. Students, young creatives and curious visitors often attend simply to experience the energy and inspiration that the fair creates across the city.
Over the years, Art Dubai has played an important role in positioning the emirate as a global creative hub rather than just a luxury tourism destination. Events like this continue supporting Dubai’s broader cultural ambitions while also attracting international attention to regional talent.
For anyone looking to spend a meaningful afternoon away from malls and brunches, this is one of the week’s standout experiences.
Push yourself at Dubai’s coldest running challenge
Running in Dubai during May usually means battling intense heat before sunrise. This week, however, fitness enthusiasts have the chance to do the complete opposite.
The DXB Snow Run is returning to Ski Dubai on May 17, inviting participants to race through sub-zero temperatures inside Mall of the Emirates. Now in its seventh edition, the event has become one of the city’s most unusual sporting experiences.
Participants can choose between 3km and 5km routes while navigating snowy terrain in temperatures that drop far below what most Dubai residents are used to. Gloves, hats and thermal layers are highly recommended, which feels surreal in a city where outdoor temperatures are already approaching peak summer levels.
Part of the event’s appeal is its novelty. It transforms a familiar indoor attraction into something playful and competitive at the same time. Friends often register together, and team participation has become increasingly popular over the years as residents look for social fitness experiences rather than traditional races.
Dubai’s wellness scene has evolved rapidly in recent years, with more residents prioritising fitness communities, boutique workouts and lifestyle-focused sporting events. The DXB Snow Run fits perfectly into that trend by offering something memorable instead of purely performance-driven.
There’s also a wider sense of community attached to the event. Participants range from serious runners to complete beginners simply wanting to try something different. That relaxed energy makes it approachable even for people who don’t normally sign up for races.
And realistically, where else can you run through snow in the Middle East while people outside are heading to the beach?
Level up your Thursday night at Coya’s new party experience
Dubai experiences reinvents itself, and Coya’s latest launch is already creating buzz among the city’s party crowd.
The popular Jumeirah restaurant has introduced The Muse Party, a new weekly Thursday-night experience combining dining, music and nightlife under one roof. The evening begins with dinner before transitioning into a late-night dancefloor atmosphere powered by live DJ performances.
Known for its stylish Peruvian-inspired interiors and energetic social scene, Coya has long been one of Dubai’s favourite dinner destinations. But this new concept shifts the experience further into nightlife territory, creating a seamless progression from relaxed dining to full-scale party energy by midnight.
Music plays a central role in the concept, with afro house and melodic techno shaping the soundtrack for the evening. Dubai audiences have increasingly embraced these genres in recent years, especially within the city’s luxury hospitality scene where international DJs and immersive music-led experiences continue drawing crowds.
Part of what makes Dubai nightlife unique is its ability to merge restaurant culture with club culture. Instead of separate venues for dinner and dancing, many residents now prefer experiences that evolve naturally throughout the night. The Muse Party taps directly into that demand.
Located at Four Seasons Resort Jumeirah, the venue also benefits from one of the city’s most attractive beachfront settings. Guests can expect a stylish crowd, elevated dining and the polished hospitality that has helped Coya maintain its popularity over the years.
For anyone looking to upgrade their Thursday plans, this is one of the city’s most exciting new additions.
Join a rooftop Lagree workout with Burj Khalifa views
Dubai’s fitness scene has become as social as it is health-focused, and this week’s rooftop wellness event combines exercise, luxury and skyline views in one seriously Instagrammable setting.
PEAQ is partnering with Alo Yoga for a special rooftop Lagree session at The Lana, Dorchester Collection, on May 15. Set against sweeping Burj Khalifa views, the event promises a high-intensity workout experience with a premium lifestyle twist.
Lagree workouts have gained huge popularity globally thanks to their slow, controlled movements designed to challenge strength, endurance and flexibility simultaneously. The sessions may look graceful, but they are famously intense.
In Dubai, boutique fitness experiences like this have evolved into full social events. Guests are no longer just attending for the workout itself. They come for the atmosphere, networking opportunities and post-class experiences that make wellness feel aspirational and community-driven.
This particular event includes healthy refreshments, curated bites and a wellness-focused goodie bag, creating the kind of polished lifestyle experience Dubai residents have come to expect from luxury fitness collaborations.
There’s also an optional pool access add-on for those wanting to extend the morning into a full daycation. That combination of fitness and leisure perfectly reflects Dubai’s modern wellness culture, where self-care often blends seamlessly with hospitality and socialising.
As summer approaches, indoor and early-morning fitness concepts continue becoming more attractive across the city. Rooftop classes, wellness activations and hotel collaborations are now a major part of Dubai’s lifestyle landscape, especially among younger residents looking for experiences that feel both healthy and social.
With skyline views, a strong community vibe and one of the city’s most stylish venues, this rooftop session is shaping up to be one of the week’s most desirable wellness events.
Dubai thrives on reinvention, and this week’s line-up proves exactly why the city remains one of the world’s most exciting places to live and visit. Whether you want art and culture, nightlife, fitness or beachfront luxury, there’s always something new waiting around the corner.
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