A $150 million wellness deal just came together, and one detail in it stands out right away.
Bioniq, the London-headquartered personalized supplements company, has agreed to be acquired by Herbalife in a global transaction valued at up to $150 million. The deal is not tied to one city, yet Dubai shows up through the company’s regional presence.
Cristiano Ronaldo’s 2024 investment is still part of the picture, keeping attention on a story that now connects global nutrition, athlete backing, and Middle East expansion.
Herbalife Agrees To Acquire Bioniq
Herbalife confirmed it will acquire Bioniq through a deal structured with a guaranteed amount and additional payments tied to future performance, bringing the total value to $150 million.
Bioniq focuses on personalized supplements created through individual health data, offering tailored vitamin and nutrient mixes based on testing and analysis. The company is part of a growing area within wellness where personalization is becoming more common.
The transaction is expected to close in 2026, subject to standard conditions.
Ronaldo’s Investment Still In The Picture
Cristiano Ronaldo invested in Bioniq in 2024, which placed the company at a valuation of around $82 million at the time.
His involvement brought wider attention to Bioniq, especially among audiences focused on performance, health, and longevity. That detail continues to come up as the company moves into this next phase under Herbalife.
Saudi Arabia Expansion Through Al Borg Diagnostics
Bioniq expanded into Saudi Arabia through a partnership with Al Borg Diagnostics, making its personalized supplement service available through medical testing infrastructure.
The rollout included availability in multiple cities, giving the company access to users interested in data-driven wellness solutions.
Saudi Arabia remains an important market in Bioniq’s regional activity.
Dubai Presence Adds Context To The Story
While Bioniq is headquartered in London, it operates an office in Dubai located in DIFC.
This location is part of its international footprint, alongside Berlin and New York. Dubai appears in the story as one of the bases supporting the company’s presence in the Middle East.
The Bioniq and Herbalife deal brings together personalized nutrition, global brand scale, and athlete-backed visibility in one move.
With a valuation of up to $150 million, Cristiano Ronaldo’s investment still in the picture, and activity tied to Saudi Arabia and Dubai, this is a story that keeps gaining attention as more people take notice of how it all connects.
Cover Image: Herbalife/Website
