Taana Baana is a popular Pakistani clothing brand known for high-quality unstitched and ready-to-wear fabrics. The brand offers a wide range of collections, including the formal and casual wear. Recently, the brand has launched its new collection named ‘Qurban’ featuring a unique photoshoot concept.
The brand conducted a special photoshoot with female models wearing the new outfits alongside freshly cut meat from sacrificial animals. Although the brand issued a disclaimer stating that none of the meat or other material used in the photoshoot was wasted, their marketing approach is receiving severe public backlash. Here are the pictures:
The brand’s creative team is getting severe public backlash for doing a photoshoot with meat. One wrote, “The photoshoot is awful, are they trying to sell meat or suits?” Another wrote, “Whoever came up with this idea lacks basic sense”. One commenter called the shoot incredibly distasteful. Another sarcastically said, “so they mean, we should wear these outfits and go to the market to buy sacrificial animal meat” . A user described it as the most useless marketing concept, while another remarked that it seems like an attempt to go viral through controversy. One wrote, “The creative head seems to be seasonal like many seasonal Qasa” Read the comments:
