Jeremy Strong, A Quasi-Prince, 28 Bottles of Gin, and Hundreds of Yachts: Inside Loro Piana’s Annual Regatta in Saint-Tropez

The following morning, I admittedly paid less attention to the regatta because I was distracted by a boat nearby. Sailing in front of me were Jeremy Strong, the only official Loro Piana ambassador—though he is clearly more part of the clan than any other pay-for-play celebrity—and a quasi-prince, Pierre Casiraghi, the younger son of Caroline, Princess of Hanover, and her late second husband, Stefano Casiraghi.

Later, over a poolside lunch, Strong waxed poetic about the feeling of wearing Loro Piana and learning about sailing from Casiraghi, a prolific sailboat racer.

“I basically just spent the whole time grilling him about sailing and hearing some of his stories,” Strong said of his day out at sea with the aristocrat, who, he tells me, won the Admiral Cup last year with his yacht club.

Strong then proceeded to make a compelling point about Loro Piana’s commitment to excellence.

“Pierre is one of the most renowned sailors in the world, and so to be out on the water learning from him,” the actor said, “and then last night they sat me with a woman named Edwina Tops-Alexander who is an Olympic horse jumper; I always enjoy getting to meet these people who are leaders in their fields.” It’s why he loves having a relationship with the brand. “What they do is a cut above the rest,” Strong said, recalling the way his friend and former Loro Piana CEO Damien Bertrand would “carry around little pieces of cashmere in his phone case” to show the level of quality. “There’s nothing like it, I appreciate it.”

Strong also did some of my reporting for me. “I asked Pier Luigi, ‘where did the name of your boat [My Song] come from?’ and he said it was from a Keith Jarrett song, so I woke up this morning and I put on the song ‘My Song,’ he said, and it’s amazing.” (I listened to it too as I packed the following morning, and I would name my would-be yacht after it too.)

I did my best to get Strong, who is now two-for-two at playing complicated billionaires, to comment on his next role as Mark Zuckerberg in Aaron Sorkin’s The Social Reckoning. “What can I say? I guess I can’t really say much,” he said. “It was a great challenge for me, and the third movie I’ve done with Aaron,” he offered. “I think it’s a movie that is going to touch the third rail of a lot of things, and I’m excited for you to see it.”