We’ve got the latest gossip, girls: Elizabeth Arden has just unveiled Leighton Meester as the face of their first fragrance in eight years, Eternal Aura.
And if the campaign imagery is anything to go by, the comeback is every bit as dreamy as you would expect.
For Meester, who became a household name playing Blair Waldorf in Gossip Girl, the partnership has a particularly personal feel.
Know the news with the 7NEWS app: Download today Arrow
The actress says she has been a fan of Elizabeth Arden since childhood, making the campaign something of a full-circle moment.
“I’ve been a fan of Elizabeth Arden since I was a little girl,” Meester said of the collaboration, describing Eternal Aura as a fragrance that celebrates the stage of life you are in rather than chasing an idea of perfection.
Eternal Aura combines juicy dragon fruit, golden pear and an elegant floral heart. Credit: Elizabeth Arden
That sentiment is central to the fragrance itself. Elizabeth Arden describes Eternal Aura as a luminous floral amber Eau de Parfum created to capture modern femininity, confidence and self-expression.
The campaign has been designed around the idea of transformation, with Meester representing a woman embracing everything she has become.
And then there is the scent.
Eternal Aura opens on juicy dragon fruit and golden pear, giving the fragrance an immediately fresh, fruity introduction.
At the heart is a floral bouquet of magnolia and peony, alongside an exclusive rose and ambrette co-distillate that gives the composition a more distinctive character.
The dry-down moves into warmer territory, with sandalwood, creamy musk and tonka bean adding depth and softness.
The result is a floral amber fragrance that aims to feel luminous rather than overly sweet, with the warmer base notes giving the fresh florals somewhere to land.
The new Elizabeth Arden fragrance marks the beauty brand’s first flagship scent launch in eight years. Credit: Eizabeth Arden
It is also a sizeable launch for the brand. After eight years without a flagship fragrance release, Eternal Aura signals a fresh chapter for Elizabeth Arden, while the choice of Meester gives the campaign a distinctly nostalgic edge for anyone who grew up watching her navigate the Upper East Side as Blair.
The launch comes with a matching body product, too. The Eternal Aura Eau de Parfum is housed in a 100ml bottle and retails for $165, while the accompanying Body Balm is $70.
Both are available from Elizabeth Arden counters at Myer and online.
Leighton Meester is the new face of Elizabeth Arden’s Eternal Aura, the beauty brand’s first flagship fragrance launch in eight years. Credit: Elizabeth Arden
For fragrance fans, it is an interesting addition to the floral perfume category, particularly if you like scents that start bright and fruity before settling into something warmer and more sensual.
And for anyone still emotionally attached to Blair Waldorf, seeing Meester front a major beauty campaign is perhaps the closest thing we have to a Gossip Girl beauty comeback.
