Crunchyroll is turning May into an all out anime event, with its biggest Ani-May yet expanding across streaming, gaming, retail and beyond.
The month long celebration evolves the platform’s annual fan favourite into a global initiative, blending content drops, fan events and brand tie ins into one very online anime party.
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It’s an anime party – and everyone is invited! Crunchyroll, the global brand serving anime fandom has announced its biggest Ani-May yet—a month-long, worldwide celebration filled with experiences across screens, games, and real-world moments, giving fans everywhere more ways to come together, celebrate, and show all the ways they love and live anime.
This year, Ani-May goes beyond watching. It’s about living anime — transforming May into an inescapable cultural moment where fans everywhere can discover new series, unlock rewards, shop exclusive drops, and connect with the community like never before.
Expect moments across fan-favorite franchises including JUJUTSU KAISEN, Hell’s Paradise, My Hero Academia, Black Clover, Solo Leveling, and Frieren: Beyond Journey’s End.
“Anime is something we celebrate every day, but Ani-May is our chance to deepen that connection with fans even further. It’s a moment to come together, revisit old favorites, discover something new, and shop, play, and watch in ways that feel meaningful,” said Gita Rebbapragada, Chief Operating Officer, Crunchyroll.
“Throughout the month, we’re creating new ways to engage and celebrate as a community, all leading up to the Anime Awards, where we honor the creators behind the stories that inspire audiences around the world.”
“It’s been incredible to see how many partners around the world are leaning into Ani-May and wanting to celebrate anime alongside us,” said Scott Donaton, SVP, Global Brand and Community, Crunchyroll.
“They recognize anime as a powerful cultural connector, and together we’re creating moments that bring fans and communities closer across every touchpoint.”
Kicking off the celebration, Chainsaw Man – The Movie: Reze Arc streams exclusively on Crunchyroll beginning May. Ahead of the celebration, fans can also tune into a special Ani-May Instagram livestream, where host Tim Lyu and guest actor Adam McArthur (JUJUTSU KAISEN) give fans a first look at everything the month has in store.
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And for the first time ever, Ani-May introduces a lineup of ambassadors — including REI AMI, Big Sean, Noah Lyles, and more — joining Crunchyroll’s beloved character Hime to bring the celebration to life through cosplay, curated Spotify playlists, dubbing moments, and exclusive anime-inspired content.
That’s just the beginning. Around the world, fans can experience Ani-May through local activations—and use Ani-May Central to find what’s happening near them.
SPECIAL EVENTS
Australian specialty retailer EB Games is offering a variety of anime products, from apparel to home goods, and a limited number of Crunchyroll free trial membership codes!
Ani-May rolls out globally across Crunchyroll throughout May, with fans able to jump in via the platform and its digital channels.
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