It’s been a staple behind South Australian bars for generations, but Coopers is changing things up ahead of summer, launching its first-ever alcoholic ginger beer, with local pubs among the first to get their hands on it.
The Adelaide-born brewery, best known for its iconic Pale Ale and Sparkling Ale, is branching into new territory with Coopers Ginger Beer, a refreshing addition to its range that has been years in the making.
Naturally brewed using real ginger, Coopers Pale Malt and Pride of Ringwood hops, the new drink has a 4 per cent alcohol content and contains no artificial flavours.
Expect zesty citrus aromas, bold ginger spice and a balance of sweetness and malt flavours, finished with a little ginger heat.
Coopers Brewery Managing Director Michael Shearer said the new release was developed in response to growing demand from customers.
“This isn’t an RTD dressed up to look like a ginger beer, it’s the real deal,” Michael said.
“Using real ginger, no artificial flavours, and brewed traditionally like a beer, it balances sweetness and ginger heat for ultimate drinkability.”
The launch marks a significant first for Australia’s largest independent brewery, which has been run by six generations of the Coopers family.
According to Michael, ginger beer has become particularly popular among Australian drinkers aged under 35, with customers increasingly requesting a Coopers version.
With the warmer months approaching, the brewery expects the new addition to become a popular option for summer catch-ups and afternoons at the pub.
Interestingly, while Coopers remains firmly rooted in South Australia, its new ginger beer will be produced interstate.
The brewery has partnered with independent Australian-owned Sydney Brewery to produce the drink in 50-litre kegs, allowing its Regency Park facility to continue focusing on its existing ale, stout and lager production.
For South Australians keen to try it, there’s good news. Coopers Ginger Beer is rolling out exclusively on tap at selected venues across South Australia and New South Wales throughout October.
A broader national release of kegs is planned over the coming months, although individual South Australian venues have not yet been announced.
For now, it’s another reason to keep an eye on the taps at your local this spring.
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