Boston-area restaurant chain apologizes for Storrowing

Boston-area restaurant chain apologizes for Storrowing

Local News

“Come enjoy one of our jumbo slices. It would definitely make today a little bit better for us!”

Lots of unfortunate people get “Storrowed” — you know, that unique phenomenon that occurs when an over-tall truck attempts to go under an under-tall overpass on Storow Drive. But not many of the Storrowed issue an official apology afterwards. And even fewer use it as an opportunity to sell pizza.

Which is why a Facebook post from earlier this week stands out. A driver for Sal’s Pizza, the family-owned pizza chain that has more than 100 locations around New England (plus one in Florida), apparently missed the “CLEARANCE 10’-3”” sign on Saturday, and a Sal’s truck wound up wedged in good and tight. And to Sal’s credit, they owned it.

“Hope your day is going better than ours,” Sal’s wrote. “Turns out our trucks are just as jumbo as our slices. 

“We’d like to apologize to everyone on Storrow Drive for any disruption to your Saturday. Also a big thank you to the Boston police and Mass DOT for the assist,” they continued, before taking the opportunity to plug their product.

“Neither dough, sauce, nor cheese were harmed in this debacle and have been delivered safely to your favorite Boston Sal’s locations!” they wrote. “Come enjoy one of our jumbo slices. It would definitely make today a little bit better for us!” We’re sure it would, Sal’s.

Established in 1990 in Salem, New Hampshire by Salvatore Lupoli with his brother Nick, there are now about 130 Sal’s locations around New England. As for Storrowing, those have probably been a thing since the road was first incorporated in 1951. Typically a particular problem as students move into the area around Labor Day, the Department of Conservation and Recreation last year created a mock newscast warning of the dangers of Storrowing.

“Don’t risk it, you’ll just become a local meme for a few days and neighborhood children will hear the bang and come out to make fun of you as a state trooper patiently backs you out,” the DCR warned. Sal’s, apparently, did not get the memo.

See the full post below:

Peter Chianca

General Assignment Editor

Peter Chianca, Boston.com’s general assignment editor since 2019, is a longtime news editor, columnist, and music writer in the Greater Boston area.

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