If you are heading to Dubai Mall this evening, there is a good chance you will run into one of the biggest names in beauty.
Huda Kattan is making a special appearance at Sephora Dubai Mall today, June 1, at 5:30 PM to celebrate the arrival of Easy Bake Intense Eau de Parfum, the fragrance inspired by Huda Beauty’s cult-favorite Easy Bake setting powder.
The event marks one of Kattan’s rare public appearances in Dubai and is expected to attract beauty fans from across the UAE.
Huda Beauty’s First Permanent Fragrance
Easy Bake Intense Eau de Parfum officially launched globally in May 2026 and represents a major milestone for Huda Beauty as the brand’s first permanent fragrance collection.
The scent was created alongside master perfumer Hamid Merati-Kashani after more than 100 fragrance iterations and extensive product development.
What makes the launch even more interesting is how it started.
Back in 2024, Huda Kattan jokingly introduced the idea of an Easy Bake-inspired perfume as an April Fool’s concept. Fans immediately wanted it to become real, and the overwhelming response eventually pushed the brand to develop a full fragrance.
What Does Easy Bake Intense Smell Like?
The fragrance falls into the floral fruity gourmand category.
It opens with notes of wild cherry before transitioning into white florals, cinnamon bark, and creamy caramel milk. The fragrance then settles into a warm base of vanilla bourbon and soft amber accords.
The distinctive frosted bottle design mirrors the playful aesthetic that made Easy Bake one of Huda Beauty’s most recognizable product lines.
Why Huda Kattan Remains One of Beauty’s Biggest Names
Since launching as a beauty blog in 2010, Huda Kattan has built Huda Beauty into one of the world’s most influential beauty brands.
The company reaches millions of consumers globally and consistently ranks among the most searched beauty brands online.
In 2025, Kattan also made headlines after regaining full ownership of Huda Beauty, making the company one of the few major beauty brands that remains privately held, self-funded, and family-owned.
Beyond makeup, she is also known for co-founding the luxury fragrance brand Kayali alongside her sister, Mona Kattan.
Event Details
If you want to attend, here is everything you need to know:
Location: Sephora Dubai Mall
Date: June 1, 2026
Time: 5:30 PM
Expect large crowds and long queues, especially as fans arrive to meet Huda Kattan and experience the new fragrance launch firsthand.
A Major Beauty Moment for Dubai
The global rollout of Easy Bake Intense Eau de Parfum began on May 28 following a high-profile launch event in London that featured live performances and celebrity guests.
Tonight’s appearance at Dubai Mall brings that global excitement directly to the UAE and gives local beauty fans a rare opportunity to see Huda Kattan in person.
Whether you are a longtime Huda Beauty fan, curious about the fragrance everyone has been talking about, or simply looking for something exciting to do in Dubai this evening, Sephora Dubai Mall is likely to be one of the city’s busiest beauty destinations tonight.
Cover Image: @hudabeauty/Instagram
