Paris Saint-Germain gave Dubai another major football and luxury crossover moment this week as the club revealed its new 2026/27 home kit during a private event with BEYOND Developments at Dubai Maritime City.
The evening brought football culture, luxury real estate, fashion, and Dubai lifestyle crowds into one space as PSG legend Marco Verratti joined guests for the high-profile showcase. The event followed the announcement that Paris Saint-Germain and BEYOND Developments signed a partnership that names the Dubai developer as the club’s Official Premium Sleeve Partner until 2029.
Hosted at the BEYOND Sales Gallery in Dubai Maritime City, the launch brought together media representatives, real estate brokers, business figures, and invited guests for an immersive presentation centered on football, culture, design, and global community.
Marco Verratti Headlines The Dubai Showcase
One of the biggest moments of the night came with the appearance of Marco Verratti, whose connection with PSG instantly elevated the atmosphere surrounding the launch.
The former PSG midfielder attended the event as part of the club’s growing relationship with Dubai and BEYOND Developments. Guests gathered throughout the evening for photo opportunities, networking sessions, presentations, and the official unveiling of the new PSG home jersey.
The 2026/27 kit reveal became the centerpiece of the gathering, with the club presenting the latest design during a carefully produced visual showcase inside the gallery venue.
Social content shared after the event quickly circulated online, especially clips featuring Verratti alongside Dubai guests and PSG branding throughout the space.
PSG And BEYOND Expand Their Partnership
The Dubai event also highlighted the growing partnership between PSG and BEYOND Developments.
BEYOND was recently announced as the club’s Official Premium Sleeve Partner through 2029, placing the Dubai company alongside one of the biggest football brands in the world.
During the evening, both sides emphasized themes tied to international reach, lifestyle positioning, and community-driven experiences connected to football culture.
The event presentation focused heavily on storytelling, premium design, and shared ambition between the two brands.
According to event captions shared by BEYOND Developments, the evening gathered media and broker communities while showcasing “football, culture, design, and community” inside one luxury setting.
Broker Awards Ceremony Also Took Place
Alongside the PSG activation, BEYOND Developments also hosted a Broker Awards Ceremony honoring several partner agencies.
The company recognized a group called the “Rising Stars” for their early impact with the developer.
The agencies acknowledged during the ceremony included:
- Elysian Group
- ELSTATE Dubai
- Eminent Oasis
- Maison8eight
- SY Capital Estates
Marco Verratti attended this portion of the evening as guests celebrated the partnership and award winners inside the sales gallery venue.
Why This Matters
Dubai continues to attract global sports partnerships that merge football, entertainment, fashion, luxury property, and lifestyle branding into one headline-grabbing moment.
PSG’s latest appearance in the city adds another major international football activation to Dubai’s growing calendar of luxury and sports events. The collaboration also places Dubai real estate brands deeper into global football visibility through long-term sponsorship agreements with elite clubs.
For PSG fans in the UAE, the event also gave invited guests an early in-person look at the club’s upcoming 2026/27 home kit months before wider global conversation surrounding the jersey intensifies.
Football and luxury branding shared the spotlight at Dubai Maritime City as PSG and BEYOND Developments hosted one of the week’s most talked-about private events.
With Marco Verratti appearing alongside executives, brokers, media guests, and PSG branding throughout the venue, the launch quickly became one of Dubai’s standout sports and lifestyle moments online.
As the partnership between PSG and BEYOND continues through 2029, more activations tied to football, culture, and Dubai’s premium lifestyle scene are expected in the coming years.
Cover Image: @psg/Instagram
