In this article
Founded by father and son Russell and James Yeomans, WPSL Services brings together competitive golf, business networking and experiences that reach far beyond the fairway.
Golf has a way of bringing people together. A shared love of the game can spark a new friendship, open a business conversation or lead to a bit of friendly competition. WPSL Services has built a platform around that potential, combining the sport with a calendar of experiences that connect people across the UAE and beyond.
The story begins with Russell Yeomans and his son James, a former professional golfer. Together, they established WPSL with golf at its heart, developing a community and programme that spans amateur competition, executive networking and international opportunities.
Today, with more than 80 events a year, WPSL has a place in the UAE’s golf scene that reaches well beyond the scorecard.
WPSL golfers gathered at the clubhouse.
More than a golf society
From regular competitions to high-level networking, WPSL brings different audiences and ambitions into the game.
Sport2Business Golf Society gives members a regular opportunity to compete, socialise and build connections on the course. CEO Masters brings senior executives together through shared experiences, creating space for business conversations to happen away from the boardroom.
Then there’s the World Amateur Golfers Championship UAE programme, where amateur players can compete for national honours and the chance to represent the country on the international stage.
Registration at a CEO Masters event.
Each offers a different reason to get involved, whether the motivation is improving your handicap, meeting like-minded people or competing for something bigger. Together, they create a programme with plenty of variety and a community that stays active throughout the year.
The people make the difference
WPSL’s strength lies in the people it brings together. Its network includes more than 3,800 active UAE members, over 350 C-suite executive golfers and links to a global community of more than 78,000 golfers.
That mix creates a compelling intersection of sport, business and lifestyle. A round of golf offers hours of shared experience, with time to talk, build rapport and get to know people beyond their job titles. Regular events give those relationships room to develop, bringing familiar faces back together while welcoming new people into the mix.
It’s this combination of competition and connection that gives WPSL its character.
A natural meeting point for brands
The WPSL calendar also creates space for businesses to contribute to experiences people genuinely want to be part of.
A new vehicle showcased at a premium golf event, a hospitality experience that elevates the day or an opportunity for professionals to connect around a shared interest can all feel at home in this setting. The possibilities span client entertainment, product experiences and partnerships woven into the event itself.
A brand activation at a WPSL event.
With more than 80 events across the year, there is a range of settings, audiences and formats to explore. The most interesting collaborations are those that fit naturally into the experience, giving members something worthwhile to engage with and creating a genuine connection between the business and the community.
The next chapter
From its roots in a father-and-son founded golf society to its growing network of golfers and business professionals, WPSL Services reflects the many ways golf can bring people together.
With competition, networking and experiences all under one umbrella, its calendar offers plenty of room for new connections and fresh ideas.
Because the final putt might end the round, but some of the most valuable moments happen afterwards.
WPSL Services is part of the ES Sport sponsorship portfolio.
UAE golf community FAQs
What is WPSL Services?
WPSL Services is a UAE golf community founded by Russell Yeomans and his son James, a former professional golfer. It combines competitive golf, business networking and experiences, with more than 80 events a year.
What golf programmes does WPSL run?
Sport2Business Golf Society for regular competition and networking, CEO Masters for senior executives, and the World Amateur Golfers Championship UAE programme, where amateur players compete for national honours and the chance to represent the country internationally.
How big is the WPSL golf community?
More than 3,800 active UAE members, over 350 C-suite executive golfers and links to a global community of more than 78,000 golfers.
How can brands partner with WPSL?
WPSL is part of the ES Sport sponsorship portfolio. Partnerships can span client entertainment, product experiences and activations woven into the events themselves. See the WPSL partnership page, or read why sponsorship deserves a place in your marketing strategy. For tournament-week golf hospitality in Dubai, see the DP World Tour Championship.
Louis
Administrator
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