It’s the cult skincare brand that shoppers around the world swear by for affordable, quality skincare that is accessible for all whatever your budget.
And as of today, May 27, The Ordinary has officially landed on Amazon Australia via a new direct storefront in Australia and New Zealand.
This marks a significant step in the brand’s mission to make ingredient-led skincare available to all.
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The launch ensures that customers in Australia and New Zealand can now shop directly from the brand on amazon.com.au with the assurance of authenticity, quality, and speed.
The Amazon storefront offers a seamless shopping experience, allowing customers to access The Ordinary’s bestselling products, with the added convenience of fast and free shipping for Prime members.
The Ordinary has officially landed at Amazon Australia. Credit: Instagram
“As a brand committed to democratizing beauty, we’re thrilled to bring The Ordinary to Amazon in Australia and New Zealand,” said Jesper Rasmussen, Global Brand President of The Ordinary.
“This collaboration offers our customers another reliable, secure, and convenient way to purchase our skincare. This will enable us to provide safe and eff ective delivery on our promise of science-driven beauty.
“With customers at the heart of everything we do, we’re excited to see this collaboration with Amazon grow,” added Jesper.
“We look forward to continuing to serve our loyal community and welcome new customers through this expanded channel.”
The Rice Lipids moisturiser is a fantastic product at night. Credit: Instagram
The bestselling buys include Hyaluronic Acid for as little as $15, a giant Squalane Cleanser for $36.50 and Retinol for $15.80.
You can shop by Product such as Serums or Moisturisers, as well as by Skincare Concern.
So whether your skin is dry and dehydrated or you’re suffering from textural irregularities, there is something for everyone.
My personal pick is the Rice Lipids + Ectoin Microemulsion (down to $28.16), which I love after a shower in the evening as a deep and richly intensive moisturiser.
The product has already amassed a five-star rating from other countries and won dozens of awards.
Serums like the Hyaluronic Acid 2% and Niacinamide 10% quickly became skincare favourites. Credit: Instagram
Founded in 2016 by Brandon Truaxe, The Ordinary began with a simple yet powerful idea: to challenge the beauty industry by offering high-quality skincare at accessible prices.
More than 10 years later, from the brand’s home in Toronto, The Ordinary has redefined what skincare can be.
In a crowded industry, where complex and costly products dominated, The Ordinary’s straightforward, high-performance solutions caught the attention of skincare users around the world.
Serums like the Hyaluronic Acid 2% and Niacinamide 10% quickly became skincare favourites.
“The Ordinary has become a go-to brand for Australians who love eff ective, ingredient-first skincare, and we are so happy to welcome The Ordinary on amazon.com.au,” said David Kendrick, Amazon Australia’s beauty lead.
“We know how passionate Aussie customers are about building their skincare routines with products that truly deliver results, and now they can shop The Ordinary’s full range with the convenience of fast and free delivery for Prime members.
“Whether you’re a long-time fan stocking up on your holy grail Niacinamide 10% + Zinc 1% serum or discovering the brand for the first time, we’re making it easier than ever to get your hands on these cult-favourite products.
“We’re really excited to see customers embrace this launch and continue to make their skincare routines more accessible and affordable.”
For more information and to shop The Ordinary at Amazon Australia for yourself, head here now.
