Radio Ratings S4 – KIIS Sydney continues to slide, 4BC DOA

Radio Ratings S4 – KIIS Sydney continues to slide, 4BC DOA

Some Executives will have headaches this morning reading the latest results.

Welcome to our special coverage of the GFK Metro radio ratings, Survey 4.

This period covers Sun Apr 19 to Sat Jun 27.

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You can watch the video version of this article in the player below:

SYDNEY Station Share — People 10+ (%)

StationThisLast+/-smoothfm 95.313.413.1+0.32GB11.711.8-0.1NOVA96.97.98.1-0.2GOLD101.77.69.0-1.4KIIS10656.67.4-0.8104.9 TRIPLE M6.56.4+0.1ABC SYD5.34.6+0.7104.1 2DAY FM4.24.3-0.12UE 9543.84.2-0.42JJJ3.73.3+0.4SKY Sports Radio2.11.9+0.2ABC CLASSIC2.12.3-0.2SEN 1170am1.91.5+0.4ABC NEWSRADIO1.51.8-0.32RN1.21.3-0.1

  • Smoothfm remains at the top of the pile with a 13.4% share and saw a slight increase
  • 2GB stays strong, pretty much on par with the last survey.
  • GOLD101.7 had the toughest survey overall, down -1.4. Has a drop in breakfast played a role there?
  • ABC SYD the standout mover, up +0.7 to 5.3 — picking up share from KIIS

SYDNEY Breakfast Share — P10+ (%)

StationThisLast+/-2GB14.815.6-0.8smoothfm 95.312.011.4+0.6NOVA96.99.49.5-0.1KIIS10657.18.2-1.1ABC SYD7.16.7+0.4GOLD101.76.67.2-0.6104.9 TRIPLE M6.66.4+0.2104.1 2DAY FM3.63.5+0.1SKY Sports Radio3.42.7+0.72JJJ3.13.3-0.22UE 9542.93.2-0.3ABC NEWSRADIO2.52.8-0.3SEN 1170am2.21.5+0.7ABC CLASSIC2.12.7-0.62RN2.01.8+0.2

 

  • 2GB still #1 but keeps bleeding, down to 14.8 (-0.8). That’s the third straight soft survey for Ben Fordham (although he’s still a dominant #1)
  • KIIS1065 breakfast still sliding post-K&J but the cume loss is slowing (-29k vs -132k last time).
  • ABC SYD breakfast up +0.4 to 7.1.
  • Gold101.7’s Sydney breakfast momentum has stalled, down -0.6.

SYDNEY Breakfast Cume — P10+ (000s)

StationThisLast+/-smoothfm 95.3699696+3NOVA96.9664630+34KIIS1065512541-292GB472505-33GOLD101.7371404-33104.9 TRIPLE M365355+10104.1 2DAY FM3103100ABC SYD299290+92JJJ210242-32ABC NEWSRADIO168165+3ABC CLASSIC125117+82UE 954122134-12SKY Sports Radio10383+202RN9385+8SEN 1170am7374-1

MELBOURNE Station Share — People 10+ (%)

StationThisLast+/-3AW14.214.0+0.2GOLD104.310.811.5-0.7smoothfm 91.59.510.3-0.8101.9 FOX FM9.28.8+0.4NOVA 1008.98.0+0.9105.1 TRIPLE M7.28.2-1.0ABC MEL5.54.1+1.4SEN 1116am5.04.8+0.2KIIS10114.95.3-0.43JJJ2.33.0-0.7Magic 12782.12.2-0.1ABC NEWSRADIO1.51.50.03RN1.41.8-0.4ABC CLASSIC1.31.1+0.23MP 13771.21.3-0.1

  • 3AW REMAINS untouchable at 14.2.
  • ABC MEL is the real story, up +1.4 to 5.5. That’s a genuine trend, not a blip.
  • NOVA100 continues to climb (+0.9)
  • Triple M keeps sliding (-1.0).

MELBOURNE Breakfast Share — P10+ (%)

StationThisLast+/-3AW20.119.1+1.0NOVA 10010.49.4+1.0101.9 FOX FM10.09.5+0.5GOLD104.38.710.0-1.3smoothfm 91.57.67.3+0.3105.1 TRIPLE M6.37.3-1.0SEN 1116am6.36.0+0.3ABC MEL5.34.9+0.4KIIS10114.85.0-0.23JJJ3.03.7-0.7ABC NEWSRADIO2.02.00.03RN2.02.1-0.1Magic 12781.61.7-0.1ABC CLASSIC1.11.4-0.33MP 13771.01.1-0.1

  • 3AW breakfast now over 20 share (20.1, +1.0). When will the media pay respect to Ross and Russ and not just talk up FM?
  • NOVA100 breakfast up solidly (+1.0).
  • GOLD104.3 breakfast dropped -1.3. Christian O’Connell’s Melbourne lead is intact but softening (is that because he’s also having to serve Sydney?).

Melbourne Breakfast Cume — P10+ (000s)

StationThisLast+/-NOVA 100738661+77101.9 FOX FM654650+4smoothfm 91.5563524+39GOLD104.3546587-413AW544519+25KIIS1011447440+7105.1 TRIPLE M339360-21ABC MEL294255+39SEN 1116am254219+353JJJ247249-2ABC NEWSRADIO164162+2ABC CLASSIC8097-17Magic 12787782-53RN7277-53MP 13775571-16

BRISBANE Station Share — People 10+ (%)

StationThisLast+/-B10512.011.7+0.3104.5 TRIPLE M11.913.0-1.14BH 111611.011.8-0.8KIIS97310.99.7+1.2NOVA106.910.010.4-0.4ABC BRIS6.46.40.04JJJ4.74.5+0.24BC 8823.34.1-0.8ABC NEWSRADIO1.91.7+0.24RN1.11.10.0SENQ 693am0.90.90.0ABC CLASSIC0.81.5-0.7

  • B105 retook top spot overall (12.0, +0.3).
  • KIIS973 the standout, up +1.2.
  • Triple M had the roughest survey of any station in the market, down -1.1 overall.
  • Things still grim at 4BC with a station share of just 3.3(-0.8).

BRISBANE Breakfast Share — P10+ (%)

StationThisLast+/-B10513.913.4+0.5KIIS97312.211.0+1.2NOVA106.912.012.6-0.64BH 111611.311.1+0.2104.5 TRIPLE M10.813.0-2.2ABC BRIS8.07.2+0.84JJJ4.44.40.04BC 8823.23.7-0.5ABC NEWSRADIO2.62.4+0.24RN1.81.4+0.4SENQ 693am1.31.2+0.1ABC CLASSIC0.50.9-0.4

  • B105 held breakfast top spot (13.9, +0.5).
  • Triple M’s breakfast slipped hard, down -2.2 to 10.8.
  • A better result for KIIS973 breakfast up +1.2, closing the gap and sitting in second spot.
  • NOVA106.9 breakfast down again (-0.6) despite Nova’s strong Survey 3.
  • 4BC in real trouble, down -0.5 for a 3.2 share.
  • That was repeated all across 4BC:
    • Afternoons 2.9 (-1.3) – that’s a real shocker
    • Drive 2.6 (-0.4) – spoke too soon, that’s the real shocker!
    • Evenings the only bright spot on 4.1.
    • The big question is whether execs stick to what they’ve got after so many changes or try again?

BRISBANE Breakfast Cume — P10+ (000s)

StationThisLast+/-B105415426-11NOVA106.9367401-34KIIS973353345+8104.5 TRIPLE M280301-21ABC BRIS169150+194JJJ156166-104BH 1116152171-194BC 8826882-14ABC NEWSRADIO5960-14RN3834+4SENQ 693am3125+6ABC CLASSIC3039-9

ADELAIDE Station Share — People 10+ (%)

StationThisLast+/-5MMM14.513.3+1.2NOVA91.911.411.1+0.3KIIS102310.611.2-0.6FIVEaa10.18.2+1.9SAFM9.710.0-0.3CRUISE13238.18.3-0.2ABC ADE6.07.1-1.15JJJ4.04.00.0ABC CLASSIC1.72.2-0.5ABC NEWSRADIO1.61.8-0.25RN0.81.0-0.2

  • Two winners: 5MMM (+1.2 to 14.5, now #1 overall) and FIVEaa (+1.9 to 10.1).
  • KIIS1023 and NOVA91.9 both steady.
  • ABC ADE had the toughest survey, down -1.1.

ADELAIDE Breakfast Share — P10+ (%)

StationThisLast+/-5MMM14.812.9+1.9FIVEaa13.811.3+2.5NOVA91.911.011.4-0.4KIIS102310.410.5-0.1ABC ADE9.410.9-1.5SAFM8.69.7-1.1CRUISE13238.17.3+0.85JJJ4.64.2+0.4ABC NEWSRADIO2.52.6-0.1ABC CLASSIC1.52.7-1.25RN1.01.4-0.4

  • FIVEaa breakfast jumped +2.5 points to 13.8. That’s its best result in a while.
  • ABC ADE breakfast dropped sharply, down -1.5, with that audience seemingly shifting to FIVEaa and 5MMM.

ADELAIDE Breakfast Cume — P10+ (000s)

StationThisLast+/-NOVA91.9197186+115MMM175161+14KIIS1023148155-7SAFM145153-8CRUISE13239682+14FIVEaa9380+13ABC ADE93101-85JJJ7670+6ABC NEWSRADIO3845-7ABC CLASSIC2224-25RN2123-2

PERTH Station Share — People 10+ (%)

StationThisLast+/-NOVA93.716.714.9+1.8GOLD 96FM13.112.0+1.1MIX 94.512.913.6-0.792.9 TRIPLE M8.68.3+0.36PR6.36.5-0.2ABC PER6.17.1-1.06JJJ6.06.2-0.26iX3.53.8-0.3ABC CLASSIC2.12.4-0.3ABC NEWSRADIO1.71.9-0.26RN1.00.8+0.2

  • NOVA93.7 bounced back hard, +1.8 to 16.7, reasserting dominance after a softer Survey 3.
  • GOLD96FM the quiet winner, up +1.1 and now clearly entrenched at #2.
  • MIX94.5 lost momentum, down -0.7.

PERTH Breakfast Share — P10+ (%)

StationThisLast+/-NOVA93.719.017.7+1.3MIX 94.512.513.4-0.992.9 TRIPLE M10.29.8+0.4GOLD 96FM10.09.5+0.56PR9.09.9-0.9ABC PER7.08.1-1.16JJJ6.75.8+0.96iX3.33.2+0.1ABC NEWSRADIO2.82.6+0.2ABC CLASSIC2.13.0-0.96RN1.31.5-0.2

  • NOVA93.7 breakfast surged to 19.0 (+1.3), extending its lead.
  • ABC PER had a rough one with its breakfast cume down 52,000 (see chart below)
  • MIX94.5 breakfast eased back -0.9.

Breakfast Cume — P10+ (000s)

StationThisLast+/-NOVA93.7434400+34MIX 94.5313339-26GOLD 96FM214217-392.9 TRIPLE M208216-86JJJ172160+126PR118125-7ABC PER83135-52ABC NEWSRADIO6672-66iX5061-11ABC CLASSIC4758-116RN3339-6

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