For Jaroslav “Spezi” Špes, founder of TatraCannaBees, Dubai was never meant to be just another travel destination. It became a turning point, a place where ideas, connections, and long-term ambitions began to align. What started as a visit quickly evolved into a deeper reflection about global opportunity, innovation, and the future direction of his ventures.
Spezi has long believed that true entrepreneurship is not about chasing trends but about positioning oneself where the future is being shaped. Dubai, with its international outlook, openness to innovation, and fast-moving business ecosystem, offered exactly that environment. The experience reinforced his belief that global projects require global platforms, and Dubai stands among the most dynamic of them.
A Brand Rooted in Research and Global Collaboration
As founder of TatraCannaBees, Spezi has consistently emphasized research, sustainability, and long-term scientific collaboration. The brand focuses on a data-driven approach to wellness innovation, shifting conversations away from short-term hype toward credible research, transparency, and measurable impact.
This philosophy shaped one of his most important decisions during the Dubai visit, positioning TatraCannaBees internationally, with Dubai as a potential future operational hub. For Spezi, the city represents more than a market; it symbolizes openness to cross-border cooperation, investment opportunities, and responsible industry development.
He has even expressed intentions to invest approximately half a million euros into future development initiatives connected to this global expansion. The focus remains clear: sustainable growth, research partnerships, and building an ecosystem that connects science, business, and international collaboration.
Insights from WHX Dubai and Global Platforms
During his time in Dubai, Spezi attended the WHX event, where he immersed himself in conversations with innovators, developers, and industry leaders. The experience provided valuable insight into emerging global trends while strengthening professional networks.
Reflecting on the event, he noted that global platforms demand a global mindset, something he actively embraces. Rather than aggressively pursuing opportunities, Spezi prefers a strategic positioning approach, building credibility, nurturing connections, and allowing the right collaborations to emerge naturally. His aspiration is to return to future events not only as a visitor but potentially as an exhibitor, representing both his brand and his broader vision.
The Human Side of Global Business
Beyond conferences and strategic planning, Dubai also highlighted the importance of human connections. Spezi reconnected with longtime friends, including the founder of Melrose Barbershop, a growing brand with a strong presence in Turkey. These encounters reinforced his belief that business growth is deeply connected to authentic relationships.
Networking, for him, is not merely transactional. It is about shared experiences, trust, and mutual inspiration. Even simple moments, exploring the city, discussing ideas, or sharing cultural perspectives, contribute to the long-term partnerships that define global entrepreneurship.
Another memorable experience included water adventure activities where he connected with international creators and entrepreneurs. These moments, while informal, reflect his broader philosophy, cross-border relationships often begin organically but can evolve into meaningful collaborations.
Looking Ahead: Innovation Beyond One Industry
While TatraCannaBees remains central to his current work, Spezi’s ambitions extend beyond a single sector. He is actively exploring projects related to advanced air mobility and VTOL (Vertical Take-Off and Landing) innovation. Inspired partly by Dubai’s forward-thinking approach to urban mobility, he sees strong potential in sustainable aviation technologies and future transport ecosystems.
Through his platform initiatives, he aims to connect engineering, sustainability, and global innovation communities. His perspective is long term, transformative industries require patience, regulatory alignment, and strong partnerships.
Dubai as a Catalyst for Vision
For Jaroslav “Spezi” Špes, Dubai ultimately represents possibility. It is a city where ambition is encouraged, innovation is accelerated, and international collaboration feels natural. The visit reinforced not only business strategies but also a broader personal mission, building ventures that create lasting impact rather than short-term success.
Whether through TatraCannaBees, future mobility innovation, or international partnerships, his journey reflects a consistent theme, positioning for the future while staying grounded in responsible growth, research, and global cooperation.
And if his Dubai experience is any indication, this journey is only just beginning.
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