Sydney channelled its inner Euphoria over the weekend as HBO Max rolled out an exclusive fan screening for the hit HBO drama.
Fans packed into the Ritz Cinema in Randwick for a one night celebration of the HBO phenomenon, complete with immersive photo moments, fashion displays and make up stations inspired by the show’s signature style.
Ahead of the screening of season three episode six, fans were invited to step inside the world of Euphoria through a series of themed activations celebrating the show’s fashion and beauty culture. More from the event here.
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The Ritz Cinema in Randwick played host to HBO Max’s exclusive Euphoria fan screening (image – supplied / Scott Ehler)
A live DJ helped set the mood as HBO Max transformed the Ritz Cinema into an immersive Euphoria experience (image – supplied)
Fans embraced Euphoria’s signature glitter drenched aesthetic at HBO Max’s immersive screening event in Sydney (image – supplied)
The Euphoria inspired MECCA activation gave fans a chance to step into the show’s signature beauty aesthetic (image – supplied)
A curated display of outfits inspired by standout moments from the series was presented in partnership with circular fashion marketplace Depop, with fans also able to shop character inspired edits directly through the platform.
Guests were also treated to a dedicated beauty station powered by MECCA, recreating the bold and expressive make up looks that have become synonymous with the HBO drama since its debut.
Sasha Mackie, Senior Director of Marketing for Australia and New Zealand at HBO Max, said the event was designed to celebrate the intense fan connection the series continues to inspire.
“As Cassie would say, ‘I’ve never ever been happier!’”
“Our approach to Euphoria is about creating immersive moments that allow fans to relive and celebrate the series.”
Tickets to the screening were secured through competitions run by NOVA 96.9 and KIIS 1065, giving local fans across Sydney and surrounds an early look at the latest episode before its release on HBO Max.
New episodes of Euphoria season three continue to drop Mondays on HBO Max in Australia, with the first two seasons also available to stream now.
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