Eagles
Eagles Landings connects fans with places to watch the team together around the world.Credit: Philadelphia Eagles / PhiladelphiaEagles.com
Following the team from outside the United States means adjusting the rituals that come with being a fan. Depending on where you live, kickoff can fall at a very different time than it does in Philadelphia. Lincoln Financial Field may be thousands of miles away, and finding fellow fans to share game day with is not always easy. For those of us who follow from afar, that Eagles global community often takes shape around a screen, a jersey and social media.
Philadelphia has spent years working to close that distance. Its international strategy is led by Jen Kavanagh, Senior Vice President of Media and Marketing. Her responsibilities include building the brand globally, growing its audience and strengthening fan engagement through platforms and events in the United States, Australia, Ghana, New Zealand and Brazil.
One of the main tools behind that effort is the Global Markets Program, an NFL initiative launched in 2022 that grants teams marketing rights in designated countries. Those rights allow franchises to host events, run campaigns, build commercial partnerships and support NFL Flag initiatives to expand their reach beyond the United States. In 2026, all 32 teams participate in the program, which covers 22 international markets.
How the Eagles Global Community Is Growing Abroad
Philadelphia began its international expansion in 2022 with Australia, New Zealand and Ghana, then added Brazil in 2025. Each market offers a different connection for the franchise to build on.
Australia
Jordan Mailata provides a natural link. The Eagles’ offensive tackle grew up playing rugby league in his home country before entering the NFL without any experience playing American football.
In 2024, Mailata returned to Australia for an Eagles and NFL promotional tour designed to introduce the sport to new audiences. Among his stops was an NFL Flag event with 120 children in Sydney.
New Zealand
Alongside Australia, this market is part of Philadelphia’s broader strategy in Oceania. The franchise has hosted watch parties and works with the NFL on flag football initiatives, educational activities and fan experiences across the region. The team also plans to involve current and former players in future events.
Ghana
In 2022, the Eagles became the first NFL franchise awarded marketing rights in Africa. They also took part in the league’s first official activities on the continent, including fan events, flag football clinics and development programs.
For Super Bowl LVII, more than 350 fans gathered in Accra, Ghana’s capital, for the country’s first official Eagles Super Bowl watch party.
Brazil
In September 2024, the Eagles faced Green Bay in São Paulo in the NFL’s first regular-season game in South America. A year later, Philadelphia was awarded marketing rights in Brazil and began building a dedicated presence for Brazilian fans, including a Portuguese-language section on the team’s website.
Each market plays a different role, but together they show how the Eagles global community is becoming more connected beyond Philadelphia.
Giving Eagles Nation a Place to Gather
Closing the distance takes more than sending players overseas or staging international games. Fans also have a simpler, everyday need: finding other fans to watch games with.
The Eagles Landing database is the official directory of more than 150 verified venues around the world where fans can watch the Eagles together. The venues operate independently and are not officially affiliated with the organization, but they are recognized as meeting places for Eagles fans.
To understand why that matters, consider everything surrounding a football game. In the United States, the experience often begins well before kickoff: jerseys, food, friends, tailgates, chants and football talk that can stretch for hours. The game anchors the day, but much of the ritual unfolds around it.
Following the team from another country can reduce that experience to a broadcast on a screen. Walking into a bar full of people who celebrate the same touchdown, know the same chant and count down to the same kickoff brings back some of what distance takes away.
Bringing the Game to the Fans
The NFL’s international expansion began long before the Global Markets Program. In 2005, the Arizona Cardinals and San Francisco 49ers met in Mexico City for the first regular-season game played outside the United States. Two years later, the Giants and Dolphins launched the league’s London series at Wembley. At the time, the NFL explained that taking regular-season games overseas was part of a strategy to serve its international fan base and continue growing the sport beyond its home market.
Those games have since become one of the most visible ways the league has taken the sport abroad. The 2026 NFL schedule features a record nine international games across four continents and seven countries.
Philadelphia will return to the international stage on October 11 against Jacksonville at London’s Tottenham Hotspur Stadium. It will be the Eagles’ third international regular-season game, following their 2018 meeting with the Jaguars at Wembley and the 2024 game against Green Bay in São Paulo.
How Do Fans Find a Team Thousands of Miles Away?
The question extends well beyond the NFL. Soccer clubs, basketball teams and sports organizations around the world have long built communities that reach far beyond their home cities and countries. International broadcasts, the internet and social media have made it possible for fans to connect with a team regardless of where they were born.
Sometimes that connection starts with a player. Other times, it begins with a game, a trip, a jersey, a story or even the way a fan base embraces its team.
Andressa Barbieri offers one example. Barbieri began watching NFL games in 2008 and said she became an Eagles fan because the energy surrounding the team made its games feel different. She later became involved in her country’s flag football community and, in 2026, was named the NFL’s Ultimate International Fan of the Year. She also credited the São Paulo game with strengthening the Eagles community in Brazil.
That kind of attachment is difficult to manufacture. A team can, however, recognize it and give it room to grow.
That is where the pieces of Philadelphia’s strategy begin to fit together: content tailored to different countries, players traveling to meet supporters, flag football programs, watch parties, Eagles Landings and international games. The goal extends beyond getting more people to recognize the logo or buy a jersey. Together, those efforts give the Eagles global community something more valuable than visibility: a tangible way for someone thousands of miles away to take part in the life of the team.
Philadelphia will remain the Eagles’ home. But the city has long since stopped being the only place Eagles Nation calls home.
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I’m from Córdoba, Argentina, and I live in Montevideo, Uruguay.
My passion for the Birds started a few years … More about Fede Carballo
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