Dubai Mall has a new beauty name on the floor, and it is already drawing attention. Ulta Beauty opened on March 27, 2026, bringing its retail format to one of the busiest shopping destinations in the city.
Located in Fashion Avenue, the store joins a lineup of high-profile fashion and beauty names. For shoppers who keep track of new openings, this is one of the latest additions to watch right now.
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Ulta Beauty Dubai Mall Opening Is Now Live
The Ulta Beauty Dubai Mall opening officially took place on March 27, 2026. This marks the brand’s second location in the UAE, following its Mall of the Emirates store that opened in January 2026.
Dubai Mall continues to attract global retail names, with steady foot traffic from both residents and international visitors. With this opening, Ulta Beauty now has a presence in one of the most active retail environments in the region.
Fashion Avenue, where the store is located, remains a key section for premium shopping and beauty-focused footfall.
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Expansion Backed By Alshaya Group
Ulta Beauty’s expansion in the Middle East is supported by Alshaya Group, a major retail operator known for bringing international brands into the region.
The rollout began with Kuwait in November 2025, followed by the UAE debut in January 2026. Dubai Mall now becomes the latest addition within a short timeline.
Plans for Saudi Arabia have also been confirmed, including a location at Red Sea Mall, showing continued growth in key markets.
What Shoppers Will Find In Store
Ulta Beauty is known for offering a wide selection of products in one place, covering both prestige and everyday beauty categories.
The store includes a mix of global beauty brands and accessible options, giving shoppers more variety within a single visit. In-store services are also part of the experience, consistent with Ulta Beauty’s global format.
For Dubai Mall visitors, this adds another option within an already strong beauty retail mix.
Why This Opening Stands Out Right Now
Beauty retail continues to stay active in Dubai, with new openings adding more variety for shoppers who follow international brands.
Ulta Beauty’s presence at Dubai Mall places it within one of the most visible retail spaces in the city. It also adds to the ongoing expansion of global beauty retailers in the region.
With the store now open, this is one of the latest additions shaping Dubai’s current retail scene.
The Ulta Beauty Dubai Mall opening is now live as of March 27, 2026, adding a major beauty name to one of the city’s busiest retail destinations.
With more locations planned across the region, Ulta Beauty’s presence in Dubai is now part of the city’s growing beauty retail landscape.
