While I may not be a millennial, I’m a Gen Z who knows her horror films. And if you’re a little confused about why Blair Witch Project getting a reboot is such a big deal – let me break it down for you.
Back in 1999 (yes, I hate to date myself with “back then,” but stay with me), it was one of those true cultural moments you kind of had to experience to fully understand. It was the pioneer of found-footage horror, and arguably the blueprint for next-level film marketing.
Before the movie even hit cinemas, there was a 45-minute mockumentary called The Curse of the Blair Witch, released as part of the promotional campaign. But here’s the twist – audiences weren’t told it was marketing. It blurred fiction and reality so convincingly that people genuinely believed the characters – Josh, Mike, and Heather – were real. We’re talking fake interviews with their families, missing persons reports, even obituaries for the characters. So honestly, who could blame people for falling for it? Word of the film spread like wildfire, and audiences rushed to cinemas to see just how real – or terrifying – it actually was. It lead to a $35,000 indie film turning into a $248 million global phenomenon – and holding onto the title as one of the most profitable films ever made based on return on investment today.
So how do you even top that with a reboot? That’s the question. Find everything to know about the Blair Witch Project reboot, below.
Will it follow the original storyline?
While there is little confirmed or shared about this reboot of Blair Witch Project, we can expect it to follow the same storyline if it shares the same title and is considered a reboot. Lionsgate Motion Picture Group chair Adam Fogelson shared that this film has a “new vision” and will “reintroduce this horror classic for a new generation.”
The storyline follows three film students called Heather, Michael and Josh, who travel to a small town outside Maryland, America to film a documentary about the local legend of the Blair Witch. After knocking on doors and interviewing locals about this 18th-century lore, while also discovering stories about a 1940s serial killer names Rustin Parr – they hike into the forest. If you’re thinking that seemed like a bad idea, you’d be right. After getting lost, they are terrorised by unseen entities. If you haven’t seen it, I’ll leave the rest to your imagination.
Who is involved in it?
There has been no official cast announced yet, however we have a director in Dylan Clark. Just like so many other modern success stories – namely Backrooms‘ Kane Parsons and Obsession‘s Curry Barker – he’s a former YouTuber filmmaker. Having only written for TV series and directed shorts since then, this marks his first feature film.
Writing the screenplay is Chris Thomas Devlin, who wrote the 2022 reboot of Texas Chainsaw Massacre.
What’s also exciting is that the original film’s creators Eduardo Sánchez, Daniel Myrick, and Gregg Hale, as well as original cast members Joshua Leonard and Michael C. Williams, are all on board to be executive producers. They’re joined by Blumhouse-Atomic Monster founders Jason Blum and James Wan.
When will it be released?
One thing we can confirm is we have an official release date: 24 September 2027 . Announced on Instagarm in a blair witch themed-cryptic post.
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