A confirmed speaker role at World Health Expo in Dubai, a birthday journey to Morocco, and renewed ambitions reaching towards the 2030 FIFA World Cup. Jaroslav “Spezi” Špes, founder of TatraCannaBees, aims to connect expertise, bold ideas and people who can turn a shared vision into practical collaboration.
Cannabis and cannabinoids deserve a place in international dialogue on healthcare, research and innovation. It was with this conviction that Jaroslav Špes approached the World Health Expo team in Dubai. According to Špes, this approach resonated in his discussions with the organisers, where the message emerged that the time had come to bring the subject to a global audience.
He sees confirmation of his participation as a speaker as an important milestone for TatraCannaBees and its long-term direction. Together with his expert team, he is now awaiting further organisational instructions and details about the opportunities for involvement in WHX.
His ambition extends beyond the presentation itself. He wants to initiate conversations about research, the responsible use of cannabinoids, cosmetics and international partnerships. Preparations for January in Dubai will also include a personal milestone: a birthday journey through Morocco.
The Journey Begins in Tangier on 5 December
Jaroslav plans to begin his Moroccan journey in Tangier on 5 December 2026, before continuing to the Rif region and Chefchaouen. He has chosen to spend his birthday discovering the country, its culture and people whose experiences could offer fresh perspectives on the future of TatraCannaBees.
He hopes to meet local guides, entrepreneurs, licensed growers and processors, researchers and creatives. His aim is to hear their stories, understand the conditions in which they work and identify common interests.
The journey combines personal discovery with professional curiosity. It offers an opportunity to step outside familiar surroundings and explore which ideas could develop into concrete partnerships. Respect for local communities, their knowledge and their aspirations will be central to that process.
From the Rif, Possibly on to Rabat
Depending on the itinerary and opportunities to arrange meetings, the journey may also include Rabat. The TatraCannaBees founder is interested in approaching relevant Moroccan institutions to introduce his vision for connecting expertise, entrepreneurial initiatives and international networks.
His personal plans also include preparing a letter addressed to His Majesty King Mohammed VI. Through the appropriate official channels, he hopes to present an approach to cooperation that brings local experience together with research, innovation and new economic opportunities.
Any institutional meetings and arrangements for delivering the letter remain subject to further preparation.
From Interest in Qatar 2022 to a Vision for 2030
Morocco also holds a longer-term significance for this story. Together with Spain and Portugal, it will host the 2030 FIFA World Cup.
For Jaroslav, this provides an opportunity to revisit initiatives dating back to 2020 and 2021, when, according to his account, interest emerged in presenting TatraCannaBees in connection with the 2022 World Cup in Qatar. He now wants to build on that ambition and bring it to fruition.
He sees potential in business, creative and promotional collaborations that could develop in a host country. Their eventual form will depend on local partners, applicable rules and practical opportunities. At this stage, this is an independent brand initiative, rather than an announced partnership with FIFA.
The road to 2030 offers time to start building relationships today: understanding the local environment, identifying shared interests and developing projects with value beyond the sporting event itself.
Could TatraCannaBees Have Its Own Dubai Chocolate Moment?
The January journey to Dubai is intended to combine professional participation with further brand development. Alongside WHX, Jaroslav wants to explore product, manufacturing and creative partnerships that could support the international growth of TatraCannaBees.
The Dubai chocolate phenomenon offers one source of inspiration, demonstrating how a distinctive product with a strong identity and story can attract worldwide attention. For TatraCannaBees, it raises a practical question: how can that kind of visibility translate into lasting customer interest and a sustainable business?
The brand already has a concrete starting point: its own formulation for TatraCannaBees Miracle+ body balm.
Miracle+ could become a flagship product story through which TatraCannaBees reaches a wider international audience. The brand intends to pursue further development with technical, manufacturing and commercial partners, with the ambition of achieving the highest standards of quality.
Global Ambition Requires Local Partners
International growth in cosmetics requires more than a single formulation and a strong marketing campaign. Preparing products for different countries involves assessing ingredients, raw material sourcing, documentation, labelling and how the products are presented.
Particularly for products associated with cannabis and cannabinoids, a single universal product cannot automatically be assumed to suit every market. The final formulation and presentation must reflect the requirements of the intended market, expert assessment and applicable rules.
TatraCannaBees is therefore ready to collaborate on the development and preparation of cosmetic products tailored to these conditions. The Miracle+ formulation provides a starting point for discussions about what is possible and what will be needed to make it happen.
The scale and direction of this development will also depend on interest from people in different countries—their experience, market knowledge and willingness to work together. The founder is looking for partners who want to bring meaningful improvements, build quality products and create business opportunities with a long-term perspective.
An Invitation to Build Together
The Moroccan journey and subsequent activities in Dubai remain open to new connections.
Jaroslav “Spezi” Špes welcomes contact with local guides, specialists, entrepreneurs, creatives and potential partners in Tangier, the Rif region, Chefchaouen and Rabat. He is equally interested in hearing from people who see opportunities for collaboration in Dubai or in projects looking towards 2030.
His birthday in Morocco is intended to mark the beginning of a journey with several horizons: meetings in December, Dubai in January, and a return to international ambitions first explored before Qatar 2022.
The vision of TatraCannaBees is global. Its next chapter will be shaped by people, trust and shared work.
