Dubai, UAE: InsuranceMarket.ae has appointed Hitesh Motwani as Chief Executive Officer, following regulatory approval from the Central Bank of the UAE, marking a significant new chapter for one of the UAE’s leading insurance platforms.
Founder Avinash Babur will transition to the role of Chairman of InsuranceMarket.ae, while continuing as Founder and Chairman of Alfred Holdings. Motwani’s formal appointment is as CEO of AFIA Insurance Brokerage Services LLC, the regulated entity behind InsuranceMarket.ae, with both names used interchangeably across the business.
Motwani’s appointment marks the culmination of more than 13 years with the organisation. Since joining in 2013, he has taken on increasingly senior responsibilities spanning operations, portfolio management, marketing and executive leadership. He was appointed Chief Marketing Officer in 2018 and subsequently became Deputy CEO in February 2025.
He also holds the ACII qualification from the Chartered Insurance Institute in the United Kingdom, adding extensive professional insurance expertise to his leadership experience.
“Hitesh understands InsuranceMarket.ae from the ground up and the responsibility that comes with the trust our policyholders, insurer partners and people place in us,” said Avinash Babur.
“I have always believed that one of the greatest responsibilities of leadership is to create other leaders. Hitesh has earned this opportunity, and I have tremendous confidence in his ability to lead InsuranceMarket.ae into its next chapter.”
Building on a Strong Foundation
Launched in 2010, InsuranceMarket.ae has developed into a leading insurance platform in the UAE by combining insurance expertise, technology and customer service.
The platform has built a strong reputation among customers, with more than 30,000 Google Reviews and a 4.8 out of 5 rating. The company’s growing presence in the UAE is also reflected in the naming of the InsuranceMarket Metro Station in Dubai, highlighting the recognition the brand has developed over the years.
As the company enters its next phase, Motwani will focus on building on this foundation while continuing to strengthen the experience for policyholders, insurer partners and employees.
“Taking on the responsibility of CEO is both an honour and a commitment,” said Hitesh Motwani.
“My focus will remain on our people, our policyholders and our insurer partners, while continuing to make insurance simpler, smarter and more human.”
A New Leadership Chapter
The leadership transition reflects the company’s focus on long-term growth and leadership development.
As Chairman, Babur will continue to play a role in shaping the long-term direction of InsuranceMarket.ae while dedicating greater attention to Alfred Holdings, which he founded, chairs and continues to lead as its principal shareholder.
The transition comes as Alfred Holdings enters an ambitious new phase, with a growing portfolio of ventures and further developments expected to be announced in due course.
Reflecting on the transition, Babur said the company’s progress has always been rooted in the relationships and trust built over the years.
“Everything we have achieved has been made possible by the trust of our policyholders, the support of our insurer partners and, above all, our extraordinary team. This next chapter is about creating more leaders, raising the bar and building what comes next.”
With Motwani taking the helm as CEO and Babur moving into the Chairman role, InsuranceMarket.ae enters its next chapter with continuity at its core while creating space for further innovation, growth and leadership development in the UAE insurance sector.
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