News24 is stepping up its digital ambitions, with a major expansion of its online operation taking shape across Australia, the United States and United Kingdom.
First outlined when the News24 brand was unveiled earlier this year, the strategy is now starting to take shape, with the network looking to produce more content specifically for digital audiences in Australia and overseas.
This is not new territory for News24, formerly Sky News Australia, which has spent years building its presence across YouTube, social media and digital publishing, but the latest expansion takes that strategy considerably further.
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The network is now seeking US and UK producers and presenters to create new Digital Originals, alongside a US-based Executive Producer who will oversee the daily production of programming from the American operation and work with the Sydney newsroom.
In Australia, News24 is also looking for political, business, lifestyle and general reporters, as well as digital video and editorial graphics producers, adding more resources to its online operation.
James Bolt, son of News24 host Andrew Bolt, fronts The James Bolt Show, one of the network’s existing Digital Originals as it now looks to significantly expand its online programming (image – News24)
News24 has already been pursuing the Digital Originals model, with Power Hour, Power Hour Deep Dive, Danica Goes Global and The James Bolt Show among the programs produced specifically for online audiences.
Power Hour launched as a YouTube-only program in 2024, while the network described its 2026 slate as its biggest expansion of Digital Originals to date.
And the audience already there is hard to ignore, with the News24 YouTube channel now sitting at around 6.2 million subscribers, well ahead of Australia’s other major television news operations on the platform.
The international focus is perhaps the most telling part of the expansion, with presenters and production staff being sought in the US and UK for opinion programming made specifically for News24’s digital platforms.
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Rather than simply putting more television content online, the roles suggest News24 is looking to make more programming specifically for digital, with shows produced from overseas and an audience that can extend well beyond Australia.
That gives the network plenty of room to grow its digital operation, but it also means more of its opinion-led content can travel well beyond the television channel that built the former Sky News Australia, now News24, brand.
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