Sara Al Sayegh is an Emirati branding, marketing, and communications strategist with more than two decades of experience helping organizations build meaningful brands and connect with their audiences. Throughout her career, she has worked across marketing, branding, communications, customer experience, and creative strategy, combining commercial thinking with a deep understanding of the cultural landscape of the UAE and the wider GCC.
Best known as the founder of By Mosaic, the luxury gifting and brand experience company, Sara has built a reputation for transforming ideas into memorable customer experiences. Her entrepreneurial journey, together with her extensive corporate and consulting background, has given her a unique perspective on how brands create genuine emotional connections with their audiences.
Today, her work extends far beyond entrepreneurship. As a strategist, speaker, consultant, and author, Sara helps businesses understand that successful branding is not simply about visual identity—it is about creating meaningful experiences, authentic stories, and lasting relationships with customers.
This next chapter is reflected in her upcoming book, Beyond Oud: Your Ultimate Guide to Marketing to GCC Women. Drawing on her extensive experience in marketing, branding, communications, customer experience, and entrepreneurship, the book explores one of the region’s most influential yet often misunderstood consumer groups. It offers practical strategies, cultural insights, and real-world examples to help businesses better understand, engage, and market to women across the GCC.
Written for marketers, entrepreneurs, business owners, brand specialists, students, and anyone seeking a deeper understanding of the region’s consumer landscape, Beyond Oud is designed to be both a practical resource and a long-term reference. It equips readers with the knowledge and perspective to build brands, campaigns, and customer experiences that genuinely resonate with GCC women.
For Sara, Beyond Oud represents more than a book, it is an extension of her mission to give back to the business community by sharing the lessons, strategies, and insights she has gained throughout her career. Through her writing, consulting, and speaking engagements, she continues to champion thoughtful branding, authentic communication, and customer experiences that create lasting impact.
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Anjali Sharma is a Dubai-based journalist contributing to UAE Stories with 2.5 years of experience. Specializing in lifestyle, entertainment, and business, she combines thorough research with SEO-savvy writing to deliver engaging and informative stories. Known for her clear and relatable storytelling, Anjali brings everyday experiences and insights to life for readers while inspiring them with meaningful narratives. Her work reflects a balance of professionalism and creativity, making a strong contribution to the platform’s mission of sharing authentic stories from the UAE.
