How An IAS Officer Revived Ballia’s Sattu Economy

How An IAS Officer Revived Ballia’s Sattu Economy

Presenting the first episode of The People’s Officers—stories of officers transforming lives beyond the call of duty.

What if the next global superfood was already sitting in our kitchens? 🌾

When IAS officer Aojasvi Raj took charge in Ballia, he transformed the district’s fading Sattu legacy into a thriving business powered by 700+ women, benefiting farmers and reaching customers worldwide. Today, Ballia’s Sattu is sold online, served internationally, and inspiring a new wave of local entrepreneurship.

Which traditional product from your state deserves a comeback? Tell us in the comments. 👇

#InspiringIndia#RuralDevelopment#WomenEmpowerment#LocalToGlobal#ThePeoplesOfficers

[Ballia Sattu, IAS Officer Innovation, Women Self Help Groups, Rural Entrepreneurship, The People’s Officers]

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