Late-night World Cup watch parties are about to get a lot easier.
Pepsi has officially launched Pepsi Night Edition across the Middle East, a limited-edition version of its classic soft drink created specifically for football fans staying awake for FIFA World Cup 2026 matches.
The new release comes with extra caffeine to help supporters power through late-night kick-offs. To celebrate the launch, Pepsi is bringing a free fan activation to Dubai’s The Beach, JBR, where visitors can collect limited-edition Awake Kits, customise glow-in-the-dark jerseys, and experience an interactive football-themed pop-up.
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Pepsi Night Edition Was Built For Late-Night Matches
Football fans across the Middle East are dealing with challenging match schedules as FIFA World Cup 2026 fixtures take place across the United States, Canada, and Mexico.
Pepsi Night Edition was designed with those late-night viewing sessions in mind.
While regular Pepsi contains 10.7mg of caffeine per 100ml, Pepsi Night Edition increases that figure to 13.9mg per 100ml, providing an extra boost for fans staying up to watch the action unfold.
The limited-edition release forms part of Pepsi Football Nation, a wider campaign centred around football culture, fan experiences, and match-day rituals.
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Here’s What You Get For Free At JBR
To mark the launch, Pepsi has installed interactive vending machines across the UAE and Saudi Arabia, giving fans an opportunity to claim complimentary Awake Kits while stocks last.
Visitors to the Dubai activation at The Beach, JBR, can receive:
- One can of Pepsi Night Edition
- The Keeper smartphone holder for hands-free match viewing
- A glow-in-the-dark football jersey
Fans can also personalise their jerseys on-site through a live customisation station, adding names or numbers to create their own unique match-day look.
There’s A Snapchat Twist Too
The activation includes a social media component designed to reward fans who join the conversation online.
Visitors who photograph the vending machine, tag Pepsi, and share their location through Snapchat’s Snap Map feature may unlock additional rewards and exclusive surprises during the event.
Event Details
Details
Information
Location
The Beach, JBR
Friday
20 June 2026, 8pm–10pm
Saturday
21 June 2026, 10pm–12am
Entry
Free
Awake Kits
First come, first served
How To Stay Updated
Fans can follow Pepsi Arabia’s official social channels for updates regarding Pepsi Night Edition, future activations, and additional campaign announcements across the region.
Final Word
Between the free merchandise, personalised glow-in-the-dark jerseys, and extra-caffeine Pepsi, this is shaping up to be one of Dubai’s more interesting World Cup activations.
If you’re planning to watch the matches this weekend and happen to be near JBR, arriving early could be worth it. The Awake Kits are limited and will be distributed on a first-come, first-served basis while supplies last.
Cover Image: @pepsicomiddleeast/Instagram
