Hatta Resorts just closed out its eighth season with a new record. Operated by Dubai Holding, the outdoor hospitality and glamping destination in Dubai reported its highest visitor numbers to date, with outdoor tourism preferences up 25% among travellers this season.
The destination ran from September 2025 to April 2026, welcoming local, regional, and international visitors throughout. The spike in demand is a clear signal that people are prioritising nature-focused travel, and Hatta has the kind of experience that fits exactly what they are looking for. It is also part of a wider shift happening across Dubai’s tourism landscape, where outdoor and heritage experiences are taking up more space in traveller itineraries.
What Makes Hatta Resorts Worth the Trip
The destination is set against the Hajar Mountains and the list of things to do there is genuinely strong. Guests can hike, go mountain biking, kayak, and paddleboard at Hatta Dam. For those who want something with a cultural angle, heritage attractions are also on the itinerary. It works for a wide range of travellers, from adventure-first types to families and groups looking for a different kind of weekend.
The glamping accommodations are a big part of the appeal. The setups give guests an outdoor, immersive experience without trading away comfort, and that setup has clearly worked in Hatta’s favour. If you are looking for a Dubai-based nature getaway that does not require a long flight, Hatta is one of the top picks right now.
The Numbers From This Season
Hatta Resorts logged its highest visitor count ever this season. That 25% increase in outdoor tourism preferences points to a pattern the hospitality industry has been watching: people in the UAE and the wider region are approaching holidays differently. A glamping stay in the Hajar Mountains is increasingly appealing, and this season’s numbers make that case clearly.
Roudi Soubra, vice president of asset management at Dubai Holding, spoke on the milestone:
“This season’s success reinforces Hatta’s position as a destination of choice for local and international visitors. We are seeing a clear shift in traveller preferences towards more sustainable, authentic and experience-led tourism. Visitors seek space for adventure, as well as opportunities to slow down, recharge and reconnect with nature.”
The point is a direct one: more people are choosing destinations that offer something real, and Hatta’s outdoor and heritage setup answers that.
What to Expect in the Next Season
Hatta Resorts is now in its summer closure, which is standard for the destination. The team at Dubai Holding has already signalled that the next season will bring new concepts and continuous improvements to the guest experience.
Soubra added that the team remains “committed to curating distinctive experiences that enhance the guest experience while preserving the natural and cultural character that defines Hatta.“
The goal is to keep the destination current while protecting what has made it a go-to spot for eight seasons running. The record-breaking numbers from this season suggest that approach is working well.
Why Hatta Resorts Keeps Growing
Eight seasons in and the numbers keep climbing. That kind of sustained performance does not happen by accident. Hatta Resorts has put in the work to make the destination relevant to modern travellers who want more from their time away: outdoor activity, cultural depth, and a setting that is genuinely different from the city.
With a 25% increase in outdoor tourism preferences noted this season and record visitor figures to match, Hatta is clearly in a strong position heading into its next chapter. The summer closure is now on, but next season is already one to watch.
For more information, visit visithatta.com or call +971 4 820 5555.
Cover Image: @visit.hatta/Instagram
