Oceanus swimwear Dubai just found its perfect home. Oceanus, the luxury label known for hand-embroidered Swarovski crystal pieces and bold, body-confident cuts, has launched its newest collection at THAT Concept Store in Mall of the Emirates. The lineup covers sparkly statement bikinis, coordinated matching sets, and everything in between. If a euro summer trip is on the cards, this is the collection to know about.
Who Is the Brand Behind This?
Oceanus was founded by Hannah Attalah with one clear purpose: to make women feel powerful in what they put on at the beach. The brand takes its design inspiration from 1980s glamour, drawing the drama of eveningwear directly into functional swimwear. Each piece is hand-stitched with genuine Swarovski crystals, making every item genuinely individual.
The fabric used is ECONYL, a high-quality material produced from recycled fishing nets recovered from the ocean, so the sustainability side is also covered. Globally, the brand is stocked at major retailers including Revolve, Saks Fifth Avenue, and Anthropologie. In the UAE, it is available at THAT Concept Store, Bloomingdale’s UAE, and Vida Dubai at Le Royal Meridien Beach Resort and Spa in Dubai Marina.
What Is in the New Collection?
The new collection covers everything you need for a fully sorted summer wardrobe. Crystal-embellished bikinis, coordinated matching sets, and sparkly statement pieces make up the bulk of the lineup. The couture-level embroidery on each piece is applied entirely by hand, which means no two items are completely identical.
The cuts are sculpted and genuinely flattering, with bold shapes that hold their own without going too far. Whether you are spending the day at a Dubai beach club or heading straight to a rooftop dinner, these pieces handle both. That is the whole point of the Oceanus brand: swimwear that does not need to stop at the pool.
Shop Oceanus Swimwear Dubai at THAT Concept Store
THAT Concept Store is a Majid Al Futtaim-backed multi-brand retail destination at Mall of the Emirates in Al Barsha. It carries over 150 fashion, beauty, and lifestyle brands, from established global names to newer designers, all in one curated, immersive space.
Oceanus swimwear Dubai is available in-store at Mall of the Emirates and online through thatconceptstore.com. For those shopping directly with the brand, the full collection is also live at oceanusthelabel.com. If you are already familiar with the Dubai beach club scene, you can also check out our guide to the best beach clubs in Dubai and where to shop luxury swimwear in Dubai to plan the full summer look.
Why This Collection Is Timed Perfectly for Euro Summer
Euro summer has a specific dress code. Sparkle, coordination, and pieces that look just as good at a dinner table as they do poolside. The newest Oceanus collection covers all of it. Dubai has positioned itself as one of the strongest first stops for pre-trip wardrobe shopping, with THAT Concept Store regularly carrying international labels that are otherwise hard to source in the region.
For anyone with trips planned, or even just beach club weekends coming up in the city, the collection is worth a visit in person. The Swarovski detailing is something else when you see it up close, and the matching set options give you a complete, ready-to-wear look with zero extra planning required.
The Verdict
The newest Oceanus swimwear Dubai collection is now live at THAT Concept Store, and the timing could not be better. Summer plans, euro trips, and weekend beach outings all need a wardrobe moment, and this collection delivers one. Head in-store at Mall of the Emirates or shop the full range online at thatconceptstore.com.
Cover Image: @oceanus/Instagram
