It is a deliberately light, deliberately tongue in cheek piece that gathers the broadcaster’s biggest football voices for a faux strategy session ahead of kickoff.
Unveiled ahead of the 2026 Premiership Season, the campaign imagines McAvaney assembling Seven’s commentary heavyweights to workshop how best to launch what the network calls its biggest season yet.
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Seven describes the spot as “a light-hearted look at how to ‘sell’ the biggest season of footy yet,” leaning into in-jokes and familiar personalities rather than match footage alone.
Kane Cornes and Bailey Smith bring current stars and sharp opinions together during Seven’s 2026 AFL promo shoot (image – Seven)
Joining McAvaney around the table are Brian Taylor, Kane Cornes, Abbey Holmes, Nick Riewoldt, Matthew Richardson, Jason Richardson and 7 News Chief Football Reporter Mitch Cleary, each pitching their own version of what fans want.
The promo also pulls in outside talent, including Geelong recruit Bailey Smith, comedian Aaron Gocs and Home and Away stalwart Ray “Alf” Meagher, who briefly appears after mistaking it for an “Alf” meeting rather than an AFL one.
Take a look for yourself at Seven’s new AFL season promo in the player below.
The 2026 Toyota AFL Premiership Season begins with Sydney Swans facing Carlton at the SCG, live and free on Seven and 7plus Sport from 7.00pm AEDT next Thursday.
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