Fashion lovers in the capital have a new reason to celebrate. The cult-favourite French label Jacquemus has officially opened its first boutique in Abu Dhabi, bringing its unmistakable Parisian flair to the city’s style scene. Located inside Tryano at Yas Mall, the new space marks a major milestone for the brand in the region and signals Abu Dhabi’s growing influence on the global fashion map.
Founded in Paris by Simon Porte Jacquemus, the brand has long been synonymous with artistic storytelling, sculptural silhouettes and a fresh, sun-soaked aesthetic that feels both playful and refined. Now, for the first time, shoppers in Abu Dhabi can experience that magic up close.
A Landmark Opening at Yas Mall
Situated within Tryano at Yas Mall, the Jacquemus boutique offers a curated and immersive retail experience. Yas Mall, one of the UAE’s premier shopping destinations, provides the perfect backdrop for the brand’s debut in the capital. Known for its mix of luxury labels and contemporary designers, the mall attracts fashion-forward shoppers looking for something distinctive.
The Jacquemus boutique reflects the brand’s signature minimalism. Clean lines, warm tones and thoughtful detailing create a space that feels effortlessly elegant. It’s not just about shopping; it’s about stepping into the world of Jacquemus — a world where Mediterranean light, artful simplicity and modern femininity come together.
The store operates Sunday to Thursday from 10am to 10pm and Friday to Saturday from 10am to midnight, offering ample time for visitors to explore the collections at their leisure.
The Vision of Simon Porte Jacquemus
Jacquemus was founded in 2009 in Paris by Simon Porte Jacquemus, who quickly rose to prominence as one of fashion’s most exciting creative forces. Inspired by his upbringing in the South of France, his collections celebrate sunshine, rural landscapes and a romantic yet contemporary vision of femininity and masculinity.
What sets Jacquemus apart is its ability to balance simplicity with drama. Oversized straw hats, micro handbags that became viral sensations, sharply tailored blazers and asymmetrical dresses have all become signature elements of the brand. Each piece feels intentional, sculpted and distinct — never overworked, yet always impactful.
Simon Porte Jacquemus has also redefined the fashion show format. His spectacular al fresco runway presentations staged in lavender fields, wheat fields and seaside settings have captured global attention. These shows are more than just fashion events; they are visual experiences that communicate the soul of the brand.
Why Jacquemus Is the Cool-Girl Essential
There is a reason Jacquemus has earned its status as a “cool-girl” staple. The brand’s aesthetic speaks to women who appreciate clean tailoring but also love playful proportions. It’s for those who want their wardrobe to feel fresh, confident and slightly unexpected.
The colour palette is another defining feature. Think warm neutrals, sun-bleached whites, soft pastels and bold yet tasteful pops of colour. The tones feel deeply connected to the Mediterranean influence that shapes the designer’s vision.
Silhouettes are where Jacquemus truly shines. Cropped blazers paired with high-waisted skirts, structured dresses with cut-outs, oversized shirts styled with precision — every piece feels like a statement without being overwhelming. It’s this careful balance that makes the brand wearable yet distinctive.
With the opening of Jacquemus Abu Dhabi, shoppers no longer need to travel abroad to access the latest collections. The boutique brings the full experience directly to the capital, offering ready-to-wear, accessories and some of the brand’s most iconic handbags.
Abu Dhabi’s Growing Fashion Landscape
The arrival of Jacquemus further cements Abu Dhabi’s position as a serious player in the regional fashion industry. Over the past few years, the capital has evolved into a destination that blends culture, luxury and lifestyle. Hosting international brands within key retail hubs like Yas Mall reflects the city’s commitment to elevating its fashion offering.
For residents and visitors alike, the boutique’s opening represents more than just a new store. It symbolises the growing appetite for contemporary, design-led fashion in the region. Abu Dhabi shoppers are increasingly drawn to brands that offer storytelling, craftsmanship and a strong creative identity — all of which Jacquemus delivers effortlessly.
Inside the Boutique Experience
Walking into the Jacquemus space at Tryano feels like entering a carefully curated gallery. The layout is spacious yet intimate, allowing each garment to stand out. Neutral interiors let the clothing and accessories take centre stage, while subtle design elements echo the brand’s French roots.
Shoppers can expect to find pieces that transition seamlessly from day to evening. From structured tailoring perfect for power dressing to breezy dresses suited to the UAE’s climate, the collections feel both globally relevant and locally wearable.
The accessories, of course, remain a highlight. Jacquemus handbags have achieved cult status worldwide, with their playful proportions and architectural shapes. Seeing them displayed in person allows shoppers to appreciate the craftsmanship and detailing that have made them so sought after.
A New Chapter for Fashion Lovers
The opening of Jacquemus Abu Dhabi is not just a retail expansion; it is a cultural moment for the capital’s fashion community. It brings a slice of Parisian creativity to Yas Island, offering something fresh and distinctive for style enthusiasts.
For those who have long admired the brand from afar, this is the opportunity to engage with it in a tangible way — to feel the fabrics, try on the silhouettes and experience the vision of Simon Porte Jacquemus firsthand.
Whether you are updating your wardrobe with a statement piece or simply exploring the latest in contemporary French fashion, the new boutique promises inspiration. In a city that continues to redefine luxury and lifestyle, Jacquemus feels right at home.
Abu Dhabi’s fashion story keeps evolving, and with Jacquemus now part of the narrative, it has gained an undeniably chic new chapter.
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