Your favourite dose of marketing spin and adland absurdity is back this April, with Wil Anderson returning to lead the Gruen panel once again.
Now heading into its eighteenth season and showing no signs of running out of ads to skewer, ABC’s publicity team has leaned fully into the brief with a very Gruen style release again this year — take a look for yourself below.
Supplied:
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Our society no longer has the attention span necessary for a full press release so let’s keep this short: Gruen is back Wednesday 29 April at 8pm on ABC TV and ABC iview.
Wait, that’s still too long. How about we say Gruen’s back! Or maybe we just go with Gruen!
Please read the following message one word at a time between scrolls on your phone.
Gruen.
Back.
ABC.
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Wednesday 29 April at 8pm.
Ads. TV. Online. Everywhere.
Wil. Panel. Everyone.
Pitch. Ads. Everything.
Gruen.
Australia’s favourite multi-award winning, multi-award losing, longest running (probably now that Neighbours has bitten the dust again), and most importantly, the only show about advertising is coming back for an 18th season.
But wait, there’s more. The show is new and improved. Zero calories. Full of protein. Contains collagen. Active ingredients. No artificial colours, flavour, or intelligence. And is guaranteed to be on free-to-air or your money back.
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Host Wil Anderson said:
“We were really hoping that the end of the world would stop advertisers, but it turns out that we live in hell, and they’re selling us snowballs.
“It’s heartwarming to think that all the children that were conceived during the pilot episode of The Gruen Transfer are now old enough to serve in World War Three.”
“Can’t wait to see the recruitment advertisements.”
Unfortunately, as a modern media consumer you have already forgotten the core message at the start of this release so to reiterate: Gruen. Back. Wednesday 29 April at 8pm.
Commissioned by the Australian Broadcasting Corporation, the series is a CJZ and ABC co production, with Sarah Douglas serving as Series Producer and Nick Murray, Wil Anderson and Polly Connolly as Executive Producers, alongside ABC Executive Producer Mark Sutton and ABC Head of Entertainment Rachel Millar overseeing the project.
Gruen returns Wednesday 29 April at 8pm on ABC TV, with episodes also available to stream on ABC iview.
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