Algorithms had a hard time figuring out what famous face to focus on. Maybe it served up a TikTok of Miles Teller, Chord Overstreet, and Glen Powell dancing up a storm underneath neon-lit palm-tree lights posted by Teller’s wife, Keleigh. Or maybe you scrolled past Nina Dobrev on Instagram, looking amazing post–Shaun White breakup with toned arms thrown up on a stage under those same neon-lit palm trees.
Or maybe—okay, definitely—it was footage of Alix Earle cozying up with seven-ring Super Bowl champion Tom Brady by those same goddamn palm trees, which was nearly inescapable on every single social platform and gossip site there is. (Weeks earlier, his ex-wife Gisele Bündchen privately wed Joaquim Valente in Florida. Also weeks earlier, Earle announced her breakup with her longtime boyfriend, Braxton Berrios of the Houston Texans. It was the perfect storm of intrigue. The gossip account Deuxmoi even pinned the Earle-Brady video to the top of its TikTok page.)
Where the hell were all these celebrities? For a certain sceney jet set—the kind that flock to the Hamptons in the summer and Mykonos or St. Tropez the last two weeks of July—the answer was obvious: Palm Tree Crew’s St. Barths party at Gyp Sea (political correctness: not a thing in St. Barths!), the popular beach club on the white sands of St. Jean.
Among these global partying elite, Palm Tree Crew is a name well-known since 2021. That year, it threw a summer music festival in a Westhampton field with DJs like Zedd and Kygo; by 2022, it drew New York City influencers like Jacquemus-wearing moths to a flame. And by 2025, it was operating festivals and performances in some of the bougiest markets in the world, like Aspen, where Jack White played at Rio Grande Park in 2023; Napa, where the Chainsmokers performed “Roses” amid the vineyards last year; and Lake Tahoe, where Travis Kelce and Josh Allen were spotted bopping about the crowd in 2024. While most major festivals have crowds in the hundreds of thousands—Coachella, for example, had around 125,000 attendees each day last year—Palm Tree Crew boasts a “curated” crowd of a thousand or less. Such starry intimacy comes at a cost: At the recent Palm Tree event in St. Barths, tables on the stage next to that night’s performer, Calvin Harris, went for up to $300,000 each.
Nothing, nothing, has more buzz among those with money to burn than that New Year’s Eve party on the French Caribbean isle, held at the Gyp Sea Beach Club on Plage St. Jean, which Palm Tree Crew has thrown over the past four years. Just some of the names that have appeared on the 800-person guest list? Elon Musk, Heidi Klum, Orlando Bloom, Katy Perry, Michael Rubin, and Corey Gamble.
So who and what is Palm Tree Crew, the mysterious entity that’s pulling off the events Billy McFarland could only dream of? The Norwegian DJ Kygo and Myles Shear, a.k.a. Manager Myles, a Miami-born-and-raised music manager.
As the gossip died down, Vanity Fair caught up with Shear, one of the main hype men behind all the hype.
Vanity Fair: So who gave you the nickname of Manager Myles?
Myles Shear: Kygo, who I’ve worked with for 13 years. He always goes, “Hey, this is my manager, Myles.” And it sort of just rolled off. Then on Instagram, I decided to make the change and say Manager Myles. It sounds a little better than Myles Shear.
