Stan Sport is strengthening its grip on tennis, securing the WTA Tour in a move that expands its year round coverage of the women’s game.
The deal means the streaming service will carry every tournament across the circuit, adding another major pillar to its growing sports slate alongside the Grand Slam events already available on the platform.
Under the agreement, Stan Sport will broadcast the full WTA calendar from 250 level tournaments through to the 500 and 1000 events, along with complete coverage of the season ending WTA Finals.
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The WTA Tour serves as the main global circuit for women’s professional tennis, featuring more than 50 tournaments each season across a tiered calendar of international events.
The agreement has been secured through a sub-licensing arrangement with beIN SPORTS, which holds the WTA Tour rights in Australia.
Amanda Laing, Managing Director of Streaming and Broadcast at Nine, said the addition strengthens the service’s premium sport offering and reinforces its focus on elite women’s competitions.
“We’re pleased to welcome the WTA Tour to Stan Sport and continue building a destination for world class women’s sport,” Laing said.
“Our commitment to premium sport is defined by the calibre of the events we broadcast, and the WTA Tour is a vital addition to our market-leading portfolio.”
The coverage will feature the sport’s biggest names including world number one Aryna Sabalenka, Australian Open champion Elena Rybakina, Iga Swiatek and Coco Gauff, as well as rising star Mirra Andreeva.
Australian players will also feature across the season, with fans able to follow Maya Joint, Ajla Tomljanovic, Daria Saville, Olivia Gadecki and Kimberly Birrell as they compete around the world.
John Armitage, Country Manager for beIN SPORTS ANZ, said the agreement would help bring women’s tennis to more Australian households.
“Through this sub-licensing partnership with Stan Sport, we’re delighted to broaden access to the sport and ensure fans across Australia can follow the incredible depth of talent on the WTA Tour.”
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The addition further expands Stan Sport’s women’s sport lineup, which already includes Grand Slam tennis, the WSL, Rugby World Cup and the Olympic Games.
Stan Sport’s WTA Tour coverage begins with the BNP Paribas Open at Indian Wells from March 7, available live and on demand.
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