Australian bootmaker R.M. Williams is targeting more stores across the United Kingdom as it eyes over £15 million ($28.1m) in turnover.
The 94-year-old brand expects to grow its UK store footprint from the current six to eight by mid-April, starting with the launch of the London flagship on Jermyn Street — known for its high-quality menswear shops — later this month.
It follows new stores in Bath and Edinburgh, with Guildford — southwest of London — slated to to open in early April.
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R.M. Williams — owned by Andrew and Nicola Forrest’s private investment group Tattarang — said the UK expansion was in response to the growing demand from British consumers, following three consecutive years of double-digit growth in the market.
It expects UK turnover to exceed £15m in 2026.
R.M. Williams said the London flagship would stock 73 boot options — the biggest range globally.
“Our international expansion isn’t just about selling more boots; it’s about taking a piece of Australia to the world,” R.M. Williams and Tattarang owner Andrew Forrest said.
“Every new market we enter is another opportunity to share Australian values — fairness, resilience, and mateship.
“I don’t see myself as the owner of R.M. Williams but as a custodian of something that Australians are genuinely proud of.”
By April, R.M. Williams’ network will sit just shy of 70 stores, including 55 stores in Australia and six in NZ.
R.M. Williams chief executive Paul Grosmann said each new store allowed it to share the craftmanship, heritage and authenticity that defined the brand.
