Nida Yasir is a prominent Pakistani television host with a massive social media following of 2.4 million. She has been hosting ARY Digital’s morning show Good Morning Pakistan for nearly 17 years. Over the years, the show has frequently made headlines for controversial and insensitive statements, often sparking public backlash and forcing Nida Yasir to issue apologies. This pattern has continued throughout the show’s long run, with controversial moments followed by forgiveness, and the show carrying on as usual.
Recently, fans have expressed strong anger toward Nida Yasir after a few back-to-back viral incidents, including regressive remarks by Saba Faisal and comments about delivery riders discussed live on Good Morning Pakistan. Several clips from these discussions went viral on social media and sparked massive backlash. As a result, many social media users and a few digital creators are now calling for a boycott of the show and demanding that it be permanently banned.
Pakistani viewers are once again disappointed with Nida Yasir and are commenting on digital and social media platforms, calling for a boycott and a ban on Good Morning Pakistan. One fan wrote that Nida Yasir’s show needs to be banned because she is not educated enough to conduct it, adding that it is not about a morning show but about an illiterate person hosting one. Another commented that even the guests on the show are the same repeated older women who come and praise themselves. One user wrote that instead of talking to guests, Nida’s prime interest is sharing her personal life stories with her husband, Yasir. Another stated that such shows should be banned because they do not contribute anything positive to society and only promote complexes and insecurities. Many others said that Nida Yasir is illiterate and that it has now become necessary for her show to be discontinued on television.
A digital creator, Noreen Raghib, has also posted a video on her channel following the Good Morning Pakistan controversies. She stated that Nida Yasir’s show needs to be banned as soon as possible, as it offers no valuable content other than makeup, women discussing each other, dances, and other useless activities. She added that the show should be banned just like Nadia Khan’s and Shaista Lodhi’s shows were banned. Here is the link to the video:
