Hunter Schafer stars in Prada’s spring-summer 2026 campaign. Photo: Anne Collier / Oliver Hadlee Pearch / Prada
Prada’s spring-summer 2026 campaign feels like stepping inside a fashion thought bubble. The house introduces a bold new visual story created in collaboration with American artist Anne Collier and photographed by Oliver Hadlee Pearch.
Together, they turn the idea of advertising into the subject itself, playful, self-aware, and quietly clever. The campaign stars a striking cast including Carey Mulligan, Hunter Schafer, Liu Wen, and John Glacier. Each appears framed within the image, as if held up for study.
Prada Spring/Summer 2026 Campaign
Liu Wen stars in Prada’s spring-summer 2026 campaign. Photo: Anne Collier / Oliver Hadlee Pearch / Prada
Literal gloved hands grip the edges of the photographs, making you feel like both viewer and participant at the same time. The compositions are graphic and intentional. Bright orange backdrops clash with jewel tones, plush textures, and grassy greens.
John Glacier fronts Prada’s spring-summer 2026 campaign. Photo: Anne Collier / Oliver Hadlee Pearch / Prada
Prada’s signature pieces take center stage. Think structured handbags, ladylike pumps, sheer lace skirts, crisp shirts, and sculptural outerwear. Long gloves appear again and again, adding drama and a surreal twist.
Carey Mulligan fronts Prada’s spring-summer 2026 campaign. Photo: Anne Collier / Oliver Hadlee Pearch / Prada
Every look is styled in designs by Miuccia Prada and Raf Simons, balancing elegance with edge. Discover more with Prada’s holiday campaign, released last year.
