These natural scents skip the nasty stuff without sacrificing the good stuff.
Clockwise from top left: Kai “Rose”; Le Labo “Santal 33”; Maison Matine “Avant L’Orage”; Heretic “Dirty Coconut”; Aesop “Virēre.” / Photo by Leonard Greco. Styling by Madison Trapkin.
1. Kai “Rose” Eau de Parfum
Fragrance Notes: Lush rose and gardenia with a backdrop of exotic florals.
Clean Bona Fides: This cruelty-free formula is vegan and free of all the yucky stuff.
$84 for 1.7 oz., available at Anthropologie.
2. Le Labo “Santal 33” Eau de Parfum
Fragrance Notes: Smoky sandalwood and cedar, cardamom, iris, and leather.
Clean Bona Fides: It’s crafted using Le Labo’s natural ingredients and signature additive-free approach (a.k.a. no parabens or phthalates).
$340 for 100 ml., available at Le Labo.
3. Maison Matine “Avant L’Orage” Eau de Parfum
Fragrance Notes: Jasmine and vanilla paired with a smooth, grounding musky scent.
Clean Bona Fides: Credentials include primarily natural ingredients and a formula free of the usual junk.
$89 for 50 ml., available at Green Tiger Co.
4. Heretic “Dirty Coconut” Eau de Parfum
Fragrance Notes: A dreamy blend of vanilla, coconut, and sandalwood that manages to feel both woodsy and sun-kissed.
Clean Bona Fides: The sensual plant-based infusion is vegan, paraben-free, phthalate-free, and soy-free, with naturally derived components.
$165 for 50 ml., available at Credo.
5. Aesop “Virēre” Eau de Parfum
Fragrance Notes: Crisp and green, with fig-leaf brightness and herbaceous depth.
Clean Bona Fides: Virēre aligns with Aesop’s stringent standards—which translates to vegan ingredients, sustainable sourcing, and low-impact packaging.
$190 for 50 ml., available at Aesop.
This article was first published in the print edition of the February 2026 issue with the headline: “Eau Yeah.”
