Boston Seaport Rolls Out the Picnic Blanket for Picnic at The Current This Spring
The Latest Season of The Current Debuts April 30 with Interactive Pop-Ups, Local Favorites, and Seasonal Treats
BOSTON, MA — April 8, 2026 – The Current returns to Boston Seaport on April 30 with a fresh new theme for its 19th season: Picnic at The Current. Inspired by the timeless ritual of gathering outdoors around good food and sunshine, these pop-ups bring together nine standout brands across style, beauty, and more. Open April 30 through August 30, 2026, the pop-up destinations along Seaport Common will once again transform into a vibrant retail destination filled with new discoveries and returning favorites.
Picnic at The Current reimagines the pop-up concept as a playful outdoor gathering space inspired by the charm of a sunny afternoon picnic. Bright colors, cheerful patterns, and warm-weather textures bring the concept to life, creating an inviting atmosphere where visitors can browse unique brands, enjoy seasonal snacks, and take in the waterfront-air. Located alongside Seaport Common, the neighborhood’s central green space and a perfect spot for picnicking, the village invites guests to enjoy the setting beyond the shop houses. Picnic-inspired design elements, whimsical details, and comfortable gathering spaces encourage guests to slow down and enjoy the experience.
“Each season at The Current is an opportunity to introduce new brands and fresh experiences to the Seaport community while continuing to support emerging entrepreneurs and creative concepts,” says Cailey Hudson, Director of Retail Experience & Incubation at WS Development. “Picnic at The Current captures the spring-is-here energy and brings together a dynamic mix of local favorites, new brands, and interactive experiences that invite visitors to slow down, explore, and enjoy the neighborhood.”
Throughout the season, visitors can discover pop-ups where guests can create their own custom products, from personalized lip colors and fragrances to trucker hats and charm jewelry, indulge in a snack, sip on matcha, or explore performance gear and lifestyle finds. Picnic at The Current’s lineup includes:
- Coastal Caviar (Returning) – The Boston-based, woman-owned jewelry and lifestyle brand is known for its highly customizable charm jewelry that has taken social media by storm. Founded in 2024, Coastal Caviar quickly gained a devoted following thanks to its playful approach to personalization, offering shoppers hundreds of charms to design their own necklaces, bracelets, and bag charms. In its return to The Current for its third season, guests can create one-of-a-kind pieces by mixing and matching charms to reflect their own style. The pop-up will also feature exclusive designs and new charms available throughout the season.
- Lip Lab (New) – Lip Lab brings its interactive beauty experience to The Current with a new small-format concept launching April 30. Known for its bespoke beauty experiences where guests create custom lip colors with the help of a Color Expert, Lip Lab will introduce Gloss to Go and the newly launched Lipstick to Go, offering a faster way to personalize a curated selection of shades. Guests can customize their product with signature details including finish and scent, name their shade, and engrave the cap, creating a one-of-a-kind lip product in just 10 minutes. The brand also operates a permanent boutique in Seaport, where guests work with a Color Expert to create fully custom lip and cheek colors.
- Lucy & Jane (Returning) – Lucy & Jane brings its unique twist on authentic matcha to Seaport. Sourcing matcha from lesser-known regions of Japan, the brand offers thoughtfully crafted beverages that highlight the depth and diversity of the beloved tea. Guests can also enjoy the brand’s popular filled brioche bomboloni alongside seasonal beverage offerings. With its bright flavors and playful menu, Lucy & Jane offers the perfect stop for a refreshing treat while exploring the pop-ups.
- Midnight Lunch (New) – Midnight Lunch is an independent clothing label and design experience founded by Abigail Greene, a Boston-area native now based in Jackson Hole, Wyoming. Known for what the brand calls “statement staples,” Midnight Lunch reimagines everyday classics with bold fabrics and unexpected design details. At The Current, the brand will introduce Midnight Lunch DYO (Design Your Own), an interactive design bar where guests can create custom trucker hats, apparel, tote bags, and accessories using original artwork and patches. The pop-up will also feature Boston-exclusive designs and limited-edition pieces, along with early access to upcoming Spring/Summer collections.
- Nantucket Perfume Company (New) – Nantucket Perfume Company brings its signature apothecary-style fragrance experience from the island and its Nantucket boutique to Boston Seaport. Founded in 1983, the family-owned brand specializes in pure fragrance oils that blend with the natural chemistry of the skin to create a scent that is uniquely personal and long-lasting. At the pop-up, guests can explore and layer different oils or work with the brand to create a completely custom fragrance of their own. The shop will also debut a limited-edition Seaport x Nantucket Perfume Company scent, available exclusively at The Current.“We’re excited to bring Nantucket Perfume Company to The Current because it creates an opportunity for people to experience fragrance in a more personal and interactive way. Scent is such an emotional and memorable part of life, and this pop-up allows guests to discover, blend and create their own customized fragrance. We love creating spaces where people can slow down, trust their senses, and find a scent that truly feels like them.” – Caroline Harding, Co-Owner and Perfumer
- NOBULL (New) – Boston-born performance brand NOBULL brings its award-winning footwear, apparel, and nutrition back to Seaport. Founded in 2015, the brand was built on a simple philosophy: remove the hype and focus on creating durable, high-performance products for people who put in the work. NOBULL has grown into a global fitness community known for its “no excuses” mentality and minimalist design. Located directly on Seaport Common, the pop-up will serve as the perfect stop for guests heading to or from Seaport Sweat, Boston’s largest free outdoor fitness series. Throughout the season, the brand will also bring its training ethos directly to the neighborhood.“Boston is NOBULL’s hometown, so having a retail presence in the city where the brand was born is incredibly meaningful to us. Joining The Current allows us to connect with our customers in person and celebrate the community that helped shape the brand from the start. We’re excited to have a physical space where our community can experience the product, the mentality, and the culture that define NOBULL.” – Susie Mulder, Chief Operating Officer, NOBULL
- Thacher & Spring (New) – Thacher & Spring brings its refined take on coastal living to The Current with a curated collection of home decor and gifts inspired by the natural beauty of the shoreline. Founded by Stephanie Greenstein, the local brand blends a modern coastal aesthetic with organic textures, sun-washed neutrals, and soft blues to create pieces that feel calm, clean and effortlessly elegant. At the pop-up, guests may browse a rotating selection of decor, gifts and lifestyle pieces while also receiving in-store styling guidance.“As someone who went to school and started her career in Boston, it is a dream come true to bring my vision and something I’ve created from scratch into the city that made me. Seaport combines two of my favorite things: the city and the sea. Our ‘cabana in the city’ will be my new home away from home.” – Stephanie Greenstein, Founder, Thacher & Spring
- The Sweetish Fish (Returning) – Returning to The Current for its second consecutive season, The Sweetish Fish brings its modern take on the classic candy shop to Seaport. Inspired by the viral popularity of Scandinavian sweets, the shop offers a colorful assortment of Swedish candy and international treats displayed behind the counter in a playful “Catch of the Day” style. Guests can build their own custom candy assortment by the ounce or grab a pre-packed bag for an easy treat on the go. The pop-up captures the nostalgic fun of a candy store while introducing visitors to the growing global fascination with Swedish candy. New this season, The Sweetish Fish will also introduce Sweetish Fizz, draft sodas in candy-inspired concoctions that pair perfectly with the shop’s colorful assortment of Swedish sweets.
- Union Square Donuts (New) – Union Square Donuts brings its chef-driven approach to donuts to Seaport. Born in Somerville and built on a commitment to quality and creativity, the beloved local bakery is known for donuts made fresh daily from scratch using high-quality ingredients. The brand has built a loyal following across Boston thanks to inventive flavors that balance nostalgic favorites with bold, crave-worthy creations. At The Current, guests can expect rotating flavors, Seaport-exclusive donut specials, and limited-run offerings throughout the season.
Seaport kicks off the Picnic at The Current season with a sun-soaked outdoor grand opening on Seaport Common featuring nine standout brands, a live DJ, lawn games, picnic treats, refreshing drinks, and exclusive one-day-only offers in a relaxed, picnic-inspired setting. Join us Friday, May 1 from 4:00–6:00pm to explore, discover, and linger a little longer. Click here to RSVP for the event.
Picnic at The Current is located at 100 Seaport Boulevard, alongside Seaport Common. Operating hours are Monday through Saturday from 11am to 7pm and Sunday from 12pm to 6pm. The pop-ups will be closed on public holidays. For more information, please visit The Current’s website and follow @atthecurrent and @seaportbos on social media.
For press images of Picnic at The Current and the nine businesses, click here.
About Boston Seaport by WS
Culture, industry and community converge making Boston’s Seaport district a dynamic and vibrant area that has quickly emerged as one of the most exciting neighborhoods and destinations in the country. Seaport is currently Boston’s single largest development project. WS Development is transforming 33 acres of waterfront land with a carefully selected mix of residential, hotel, office, retail, entertainment, civic and cultural uses, and public open space across the district. Combining the best of historic and modern-day Boston, Seaport is the destination for fashion, culture, arts, dining and entertainment, and technology and life sciences, expanding Boston’s position as one of the top cities in the world for innovation, science, and quality of life. For more information visit www.boston seaport.xyz, download the Seaport Insider app to unlock exclusive rewards and perks from around the neighborhood, follow Boston Seaport on Facebook, and @SeaportBos on Instagram and X.
About WS Development
Massachusetts-based WS Development is a mixed-use developer with a singular mission: creating places people want to be. With an approach that values art, science, innovation and, above all else, people, WS strives to engage each community it serves with best-in-class installations and activations. Established in 1990, WS is a vertically-integrated company that conceptualizes, owns, operates and leases more than 100 properties that range from cutting-edge urban spaces to lifestyle and community centers. With over 25 million square feet of existing space and an additional 10 million square feet of planned development, it is one of the largest privately-owned development firms in the country. For more information, visit wsdevelopment.com, call 617.232.8900 or follow WS Development on LinkedIn.
Image Credit: Boston Seaport by WS
