Bella Hadid poses in Saint Laurent’s spring 2026 campaign. Photo: Glen Luchford / Saint Laurent
Bella Hadid knows how to make a moment feel effortless, and Saint Laurent’s spring 2026 campaign proves it. The model steps back into the spotlight with a cool, undone energy. Photographed by Glen Luchford, the campaign unfolds like a paused VHS tape.
The images have a retro, video-style texture that pulls you in. In one look, Bella wears a slouchy bomber jacket with delicate lace shorts, grounded by the Mombasa bag. Her stance is relaxed but confident.
Another frame shows her in a sharp trench coat layered over soft lace lingerie, a contrast that feels daring and deeply YSL. Anthony Vaccarello’s designs lead the story. Strong tailoring meets fragile details.
Power dressing softens, while sensual pieces feel wearable. Bella leans against tiled walls, and she also reclines on the floor. Gold-heeled sandals with tied ankles and gold bangles complete Bella’s chic ensembles.
Take a look at Bella Hadid’s recent Dust Magazine cover.
