If you know me, then you know I mean every word of the next sentence — Korean skincare changed my life.
Coming from someone who has struggled with chronic acne their entire life, staple brands like COSRX, Biodance and Medicube have transformed the skincare space one incredible product at a time.
Now, Australian and New Zealand leading fashion and lifestyle platform, The Iconic, have unveiled 47 new brands that are touching down into a dedicated Korean Beauty category.
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Featuring over 300 products, The Iconic is now home to 12 cult-favourite Korean Beauty brands including Beauty of Joeson, COSRX, TIRTIR, Biodance, Medicube and more.
Korean Beauty launches at THE ICONIC Credit: The Iconic
The launch reflects the increased demand for Korean skincare forumlation.
“K-beauty has truly become a global phenomenon, driven by viral trends and beloved for its innovative yet affordable products,” Gayle Burchell, Chief Commercial and Sustainability Officer at THE ICONIC said.
“By launching a dedicated K-beauty category on THE ICONIC, we’re giving our customers something they’ve been asking for in their beauty routines paired with our fast, reliable delivery and easy returns proposition.”
At the heart of bringing the highly in-demand products a wider Australian audience, The Iconic are developing an entire new range of fashion brands as well — becoming a one stop shop for all your favourite buys.
“We are very intentional about the brands we bring onto THE ICONIC to meet shifting consumer demand,” Burchell added.
“From giving emerging talent a platform, bringing our customers their favourite mainstream brands, accessing renowned global designers or trying a viral beauty product. We want our customers to shop with confidence and discover products they love, all in one place.”
Landing straight in your wardrobe are brands like the sustainable activewear brand TALA, New York luxury streetwear and lifestyle brand, FOUND and Melbourne-based label, Larriet.
But what is actually worth the splurge?
Medicube Triple Collagen Cream, TIRTIR Mask Fit Red Cushion Foundation Credit: The Iconic
Currently in my own skincare rotation, is the Medicube Triple Collagen Cream.
This rich, anti-aging cream gives my skin an instant hydration boost that it can no longer live without.
Proven to boost skin elasticity and strengthen your skins protective barrier, creating a firmer and more youthful overall complexion.
The nourishing formular is full of collagen, elastin, hyaluronic acid, and niacinamides that brings intense care to the forefront of your skin.
If I had to take one skincare product to a deserted island, the Medicube Triple Collagen Cream would be it, no questions asked.
For the girlies who can’t quite make it to overseas to pick up the viral TIRTIRE Mask Fit Red Cushion Foundation, don’t worry, The Iconic have your backs.
Available now in Latte, Ivory, Cool Ivory and Porcelain it makes for the perfect everyday glow.
Providing rapid, everyday hydration whilst leaving a medium coverage glow and although the shade range is lacking for an on-the-go fix its the way to go.
The Iconic are harnessing the increased demand for quality skincare and making it more affordable and accessible for the everyday Aussie.
Shop the entire K-Beauty range and pick up my reccomendations here.
