We all understand the sheer chaos of trying to navigate Boxing Day sales. This immense fear that you could be missing out on one of the few times in the year where you can score a great deal; but also a concern that you’re participating in over-consumption. A very 2025 conundrum. After more than one go at trying to master a foolproof approach to getting the most out of the sales and knowing what to buy at Boxing Day, we can confirm that the key to success lies in planning ahead. Which, given the madness of the end of year events, can also prove to be a challenge.
Try to make the most of items that aren’t usually discounted; like investing in a new laptop or the Dyson Airstrait you’ve had your eye on (which, let us confirm, is 100% worth it). It’s also a great opportunity to maximise in-season item, like swimwear or hats, as brands begin to plan for the seasons to come.
Still stuck on where to begin? Below, we’re sharing four of the major shopping categories you should definitely consider shopping this Boxing Day.
Technology
If you’re unsure of what to buy at any of the Boxing Day sales, technology is definitely one area you should seriously consider. If you’ve been putting off buying a new laptop or finally want to splurge on a pair of noise cancelling headphones, stores like JB Hi-Fi as well as other department stores are known to have great deals. Stores like Garmin or Samsung also have great deals, where you might consider purchasing that new mobile phone, tablet or watch.
Sony Noise Cancelling Headphones
Audio-Technica LP60XBT Fully Automatic Belt Drive Stereo Bluetooth Turntable
Theragun Relief G6 Massage Gun
SAMSUNG S-Series All-in-one Soundbar HW-S60D with 5.0ch
Beauty tools
We all know that beauty tools like hair straighteners, blow dryers, LED light therapy masks and more aren’t always the easiest item to tick off your wish list. Brands like Dyson, ghd or Cloud Nine very rarely go on sale in the beauty department – thanks to the brand’s understandable popularity – so Boxing Day is a great opportunity to buy these high-quality items at a more affordable price.
Dyson Supersonic™ Origin hair dryer
Foreo Luna 3 for Normal Skin
Lonvitalite Dermal Roller
Fragrance
It’s also a great time to visit your nearest Sephora, Mecca or your nearest Chemist Warehouse and Priceline for huge sales on some of your favourite fragrance brands. If you’re always repurchasing a particular fave, why not stock up for the next few months? Had your eye on a new scent but couldn’t justify the price – now’s the time to indulge!
Yves Saint Laurent Libre L’Absolu Platine 50ml
Lancôme Miniatures Fragrance Set
Burberry Her Eau de Parfum Women’s Trio Gift Set
Home
Sick of drinking instant coffee? Or need an extra, heavy-duty vacuum to pick up the lingering dog fur? Stores like Bing Lee, Harvey Norman, Kogan and The Good Guys are always promoting major sales over the Boxing Day period. Dyson usually have great discounts on select items – like vacuums and air purifiers. Of course Amazon is your one-stop-shop for just about every in-between item you could need for your home or office, and they’re known to host some pretty solid discounts around this time of year too. You’ll definitely want to check out Kitchenaid’s End of Year sale if you’ve had an eye on one of their stand mixers for a while now too.
What I Ate in One Year by Stanley Tucci
OUR PLACE Cookware
Dyson Gen5detect™ Complete vacuum
Swimwear
Like we mentioned, Boxing Day sales are a great opportunity to shop current season items before the new season commences. You’ll find plenty of swimwear and beachwear brands with great offerings on pieces that were marked at full-price just last week. Also, be sure to check department stores and larger retailers who might be looking to clear stock too.
FELLA Harvey Full Piece
SIR. Lombardi Beaded Top and Brief
speedo Endurance+ Medalist
Outdoors gear
If you’re a sucker for a camping trip, or your New Year’s resolution is to finally commit to that girls trip hike you’ve been talking about forever in the group chat, then now is the time to grab yourself the gear to do it with. Sleeping bags, tents, camp chairs and good-quality hiking boots, puffers and fleeces are a bargain on Boxing Day – we’d recommend checking out Kathmandu, The North Face and your local sporting goods stores like Rebel Sports.
Kathmandu Retreat 80 2-3 Person Tent
Pool House Daybed – Casa
CARHARTT WIP Beanie
For a more targeted approach to shopping this boxing day, check out our roundup of the best Boxing Day sales in homewares, a selection of beauty and of course, fashion.
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