The International Cricket Council (ICC) has confirmed that Pakistan Television Corporation (PTVC) and Myco will hold the broadcast and digital rights for all ICC events in Pakistan until 2027.
Under the new agreement, PTVC, in collaboration with Geo Super, will handle television broadcast rights, while Myco will manage digital streaming, partnering with platforms such as Tamasha, Tapmad, and ARY Zap to provide extensive online access to cricket enthusiasts.
The deal covers a wide range of ICC events, including major men’s and women’s tournaments and youth competitions, emphasizing Pakistan’s role as one of the ICC’s most engaged cricket markets.
Included ICC Events
Men’s Events:
- ICC Men’s T20 World Cup 2026 (India & Sri Lanka)
- ICC World Test Championship Final 2027 (England)
- ICC Men’s Cricket World Cup 2027 (South Africa & Zimbabwe)
- ICC U19 Men’s Cricket World Cup 2026 (Zimbabwe & Namibia)
- ICC U19 Men’s Cricket World Cup 2028 (TBC)
Women’s Events:
- ICC Women’s T20 World Cup 2026 (England)
- ICC Women’s T20 Champions Trophy 2027 (Sri Lanka)
- ICC U19 Women’s T20 World Cup 2027 (Bangladesh & Nepal)
ICC Chief Executive Sanjog Gupta said: “We are thrilled to announce this media rights partnership in Pakistan, a market that remains one of cricket’s most passionate. Our goal is to provide fans with world-class access and immersive experiences across both broadcast and digital platforms. We look forward to working with PTV, Myco, and our digital partners to grow cricket’s reach and engagement in Pakistan.”
PTV Executive Director Sports Aaliya Rasheed added:
This partnership reinforces PTV’s commitment to delivering top-quality sports content across the country. Fans will now enjoy uninterrupted coverage of ICC tournaments, and we are proud to bring these major cricketing moments to households nationwide.
Myco Managing Director Umair Masoom said: “We are excited to deliver ICC events digitally through 2027, showcasing Myco’s position as a leading digital entertainment platform in Pakistan. Partnering with Tamasha, ARY Zap, and Tapmad, we aim to enhance the online cricket experience and provide millions of fans with seamless access to premium content. Alongside Geo Super, we look forward to elevating cricket viewership across both TV and digital platforms.”
This new media agreement ensures that cricket fans across Pakistan will have comprehensive access to the ICC’s marquee events, both on television and online, through 2027.
