Production teams have been told the show is done.
Despite casting currently taking place for the 2027 season of Farmer Wants A Wife, Seven has pulled the plug, surprising those working on the show.
Sources reveal crew members were told Friday.
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Shrinking revenue is playing major havoc with TV production budgets, even though audiences are up for many shows year-on-year.
Advertisers continue to favour new media, paying little attention to the big audiences television delivers each night. With that falling revenue, budgets are being slashed and there is simply not enough money to fund as many productions.
Tough decisions need to be made.
As previously reported, it was expected The Voice would be cancelled, but looks to have been saved after a strong season. Although TV Blackbox understands the next series will not air until 2028, as Seven stretches every dollar while holding onto big brand shows.
On the ratings front, Farmer still has a lot of life left in it. The network claims the 2026 season reached 8.3 million people on Seven and 7plus and attracted an average national total TV audience of 1.27 million, up 22% on last year. Among people 25 to 54, the series was up 27% year-on-year.
With claims like that, you can imagine why the production team is shocked network executives have swung the axe.
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But it’s an expensive show, with multiple crews having to travel to remote locations to film.
In the end, the show just wasn’t sustainable financially.
Seven will officially announce its 2027 schedule at its annual Upfront event on October 22.
The network has also been approached for comment.
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